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Sales Development Representative Job Description Template

Job Description Template

Sales Development Representative Description Template

August 12, 2021

Ales Development Representative Job Description Template

Are you looking for the right SDR? We prepared a Free Sales Development Representative Job Description Template to assist you with the process, which includes all the required information, from tasks and responsibilities to requirements.

VIVAHR software is here to help you post a template on various hiring websites and achieve your job search goals.

Ready? Let’s go! 🚀

What is a Sales Development Representative?

A sales development representative’s ultimate goal is to increase a company’s client base.

The sales development professional will create leads, prospect for new clients, and link them with the appropriate salesperson.

Outbound sales prospecting is the responsibility of sales development representatives (SDRs). Rather than closing transactions, their job is to generate and qualify new leads, then move them through the sales funnel until they’re ready to speak with your account executives and other sales “closers.”

Your sales agents and account executives can concentrate on completing deals with this two-step technique.

SDRs establish a thorough grasp of the industry and sales process to generate engaging discussions, armed with well-researched information about target prospects and your organization.

As a result, they devote a significant amount of effort to contacting potential clients in the early phases of the sales funnel, either preparing prospects to talk with a salesperson or screening their real desire to purchase.

Related Job Titles for Sales Development Representative

The Top Sales Development Representative Skills

Skill Why it's important

The proper candidate should perform research about your goods and services. By sharpening their abilities, they should become excellent at what they do. Whether it's refining their call tactics or sending cold emails, they'll seek input from their superiors to help them better.


Empathy aids your SDRs in comprehending your prospects' reactions to your company's products or services. They will be able to detect tiny indications from prospects in the form of email answers, tone of voice, and facial and body language.

Research Skills

It's also critical for an SDR's success at your firm to have excellent lead research capabilities. An SDR must be able to deliver highly targeted prospects with high potential to your sales team in order for you to receive superior lead research.

Communication Skills

While active listening is critical, having excellent communication skills (both verbal and written) is also critical to your rep's success. You want SDRs who can properly communicate their thoughts and react to queries both in writing and in person.


Standing out against the competition might be difficult depending on the market you're in. You'll need SDRs who are innovative in their approach if your sales development plan is to succeed. Whether it's cold email outreach, video prospecting, or phone calls, getting as customized as possible in your approach can help your sales staff stand out.

Sales Development Representative Job Description Template (Free)

Looking to kick-start your career in sales? We’re seeking dynamic individuals to join our team as Sales Development Representatives (SDRs). As an SDR, you’ll play a crucial role in our sales pipeline, identifying and qualifying leads to fuel our company’s growth.

In this fast-paced role, you’ll have the opportunity to hone your communication skills, leverage cutting-edge sales technologies, and collaborate closely with our sales and marketing teams. If you’re driven, enthusiastic, and ready to make an impact, we want to hear from you. Join us as we revolutionize the way businesses connect with their customers.

Sales Development Representative Duties & Responsibilities:

  • Creating sales techniques to attract new consumers or to attract potential purchasers.
  • Cold-calling or reacting to inquiries prompted by ads to initiate contact with new consumers.
  • Developing connections with consumers in order to discover prospective requirements and to qualify their interests and viability to increase sales.
  • Once you’ve gathered product information, you’ll need to provide it to clients.
  • Moving qualified leads through the marketing funnel, connecting them with a salesperson, and setting up face-to-face meetings, emails, and phone conversations.
  • Prospective consumers who indicated interest but did not purchase products or services should be followed up with.
  • Follow-up calls or emails with existing customers regularly, as well as promoting communication with them, to guarantee their happiness and find new potential.
  • Assisting sales executives in achieving the company’s goals and objectives.

Sales Development Representative Requirements:

  • A bachelor’s degree in sales, marketing, business administration, or a similar discipline is required.
  • Completion of sales tactics, marketing, and communication education may be beneficial.
  • Communication, interpersonal, collaboration, and customer service abilities are also highly valued.
  • Time management and analytical abilities are essential.
  • Telephone etiquette and computer literacy abilities are essential.
  • Exceptional written, verbal, and presentation communication abilities.
  • Extreme dedication and an undeniably positive attitude.
  • Ability to handle many requests and time constraints at the same time.
  • Encourages a sense of urgency in meeting goals and completing critical projects.
  • Perfect command of the German and English languages is a must, and being a native speaker is a major bonus.
  • Ability to learn fast and thrive in a variety of situations.

Accounting Specialist Interview Questrions

Sample Interview Questions for a Sales Development Representative

Once you gather all the received applications, you can use these sample interview questions for the Sales Development Representative.

  1. What drives you to achieve your goals?
  2. What do you consider to be your most important professional success to date? What are your long-term objectives?
  3. What has been your most significant career achievement to date?
  4. What are your goals for the future?
Human Resources
  1. What made you want to apply for this job?
  2. What kind of preparation did you do for this interview?
  3. Tell me a little about the current group you’re in. What are some of your annoyances?
  4. Have you worked in a customer service position before? Can you tell me about your favorite and least liked parts?
  5. What are some of the questions you’d ask candidates to determine whether they’re qualified?
  1. What do you anticipate the most typical complaints you’ll hear on the phone will be. Tell me a little bit about your present group. What do you enjoy doing? What are your pet peeves?
  2. What do you expect to be the most common complaints you’ll hear over the phone? What would you do if you were placed in their shoes?
Technical Skills and Knowledge
  1. How do you see yourself fitting into the SDR job with your existing skill set?
  2. What terms or phrases do you believe our target consumer would respond to?
  3. What do you anticipate the most typical complaints you’ll hear on the phone will be?

What are the Educational Requirements for a Sales Development Representative?


Bachelor’s Degree

Many employers prefer candidates for Sales Development Representative (SDR) positions to have a bachelor’s degree in business administration, marketing, communications, or a related field. A bachelor’s degree provides a foundational understanding of business principles and sales concepts.

On-the-Job Training

Employers often provide on-the-job training to Sales Development Representatives to familiarize them with company products or services, sales processes, CRM systems, and effective prospecting and outreach methods. This training helps SDRs become proficient in their role and achieve success in generating leads and setting appointments.

Continuous Learning and Development

Successful Sales Development Representatives engage in continuous learning and development to stay updated on industry trends, sales techniques, and product knowledge. They may attend workshops, webinars, and conferences, participate in online courses, and seek mentorship opportunities to enhance their sales skills and performance.

How Much to Pay a Sales Development Representative when Hiring

A Sales Development Representative can earn between $12.16 and $54.47 per hour.

Their median annual salary is $52,510, meaning $25.24 per hour.

Of course, their salaries depend on the place of employment, previous experience, and educational background.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $13 $17 $26 $37 $55
Annual Wage $25,290 $35,240 $52,510 $76,850 $113,310

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Frequently Asked Questions about Sales Development Representative


What are the primary responsibilities of a Sales Development Representative?

Sales Development Representatives are tasked with the vital role of building and nurturing leads through the sales pipeline.

They perform extensive research to identify potential leads, reach out via phone, email, or social media to gauge interest, and schedule appointments for the sales team.

Their efforts are crucial in ensuring a steady flow of qualified prospects for the business.

What key skills should I look for in an SDR candidate?

You should prioritize candidates with strong communication skills, as SDRs frequently interact with potential clients.

Additionally, resilience and a results-driven attitude are essential, given the role’s focus on meeting quotas and handling rejection.

Proficiency in CRM software and a strong understanding of the sales process are also valuable skills for an SDR.

How do SDRs contribute to the sales process?

SDRs play a foundational role in the sales process by ensuring that the sales team focuses on the most promising leads.

By qualifying leads early on, they enable sales professionals to allocate their time more effectively, increasing the likelihood of successful conversions.

This not only streamlines the sales pipeline, but also significantly boosts the efficiency and productivity of the sales team.

How can I measure the success of an SDR?

Success for an SDR can be measured through several key performance indicators (KPIs), including the number of leads generated, the conversion rate of leads to opportunities, and the number of scheduled appointments or demos.

You should also consider the SDR’s ability to consistently meet or exceed their targets over time as a measure of their effectiveness and contribution to the sales process.

Similar Job Descriptions as Sales Development Representative

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