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Sales Representative Job Description Template

July 4, 2022


If you are striving for a perfect new team member to hire, you’ve come to the proper place. This FREE Sales Representative Job Description Template will make your job offer stand out and attract the best candidates.

We are offering you job description templates that will help you discover the most suitable candidates for various positions and roles.

You can make this template even more attractive by customizing it according to your unique requirements and criteria and therefore bring your business closer to candidates!

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What is a Sales Representative?

Sales Representatives are responsible for presenting, promoting, and selling the company’s products or services to existing and new customers.

They can sell products to small or large businesses, various industries, organizations, and corporations.

They inform customers about product or service features and prices and discounts, answer customers’ questions, and provide the best possible experience.

There are outside and Inside Sales Representatives.

Outside Sales Representatives meet with customers face-to-face and promote and sell products through meetings or presentations.

Inside Sales Representatives present and sell products over the phone or online.

Related Job Titles for Sales Representative

The Top Sales Representative Skills

Skill Why it's important
Product Knowledge Knowledge of the products Sales Representatives promote and sell is probably the most important skill for them. Customers often ask various questions about the product, and they must have a strong knowledge of all strengths and weaknesses, provide accurate and useful information, and therefore encourage customers to purchase.
Communication Sales Representatives do their job by interacting with customers, so amazing communication skills are self-explanatory for this position. Whether Sales Representatives engage with customers over the phone or face-to-face, it’s important to be confident, precise, and kind. Their ability to communicate effectively will highly impact whether they will make a sale or not.
Active Listening Active listening skills are essential, especially for those Sales Representatives who present and sell products over the phone. When Sales Representatives master this skill, they are able to understand and work toward their clients’ specific needs and demands and provide the best service possible.
Problem-Solving Problem-solving abilities are vital for Sales Representatives. They should learn how to adapt to various situations and how to approach the problem when it occurs. The capability to provide proper solutions to issues at work is something every Sales Representative should possess.
Enthusiasm By being enthusiastic, Sales Representatives are able to make the product stand out. They should be able to point out all products’ benefits and reasons why people should purchase them. It is important for Sales Representatives not to be aggressive, but tasteful and passionate in their approach.

Sales Representative Job Description Template (Free)

Our company is looking for a results-driven Sales Representative who will meet sales goals and sell our products and services. In this position, you will be responsible for promoting and selling products to existing and new customers, as well as analyzing and identifying customers’ needs to improve and increase sales. Your daily duties also include preparing and giving sales presentations to customers, creating and maintaining reports, and resolving customers’ complaints.

The ideal candidate is someone able to negotiate terms and successfully close deals with customers. Our Sales Representative must have strong communication and presentation skills, as well as the ability to build and maintain relationships with customers. Above all, in-depth knowledge of our products and services is a must, along with a confident and enthusiastic approach to each customer.

Sales Representative Duties & Responsibilities:

  • Present, promote, and sell products and services to current and new customers
  • Analyze and identify customers’ needs and wishes
  • Identify, investigate, and resolve customer problems and complaints to maximize satisfaction
  • Achieve sales targets and goals within the schedule
  • Coordinate sales efforts with other representatives and departments
  • Analyze market potential, trends, and best practices
  • Create reports on customer needs, problems, interests, and potentially new products or services
  • Negotiate contract conditions
  • Prepare and give sales presentations
  • Implement sales efforts in marketing programs
  • Answer questions about credit terms, product specifications, prices, and availability
  • Schedule meetings and presentations with customers
  • Develop and implement action plans by conducting data analysis
  • Maintain professional and trustworthy relationships with customers

Sales Representative Requirements:

  • Bachelor’s degree in business, marketing, communications, economics, or a similar field
  • Previous working experience in sales
  • Ability to learn fast and understand products
  • Knowledge of sales processes and dynamics
  • Outstanding communication, negotiating, and presentation skills
  • Commitment to results and excellent customer service
  • Self-motivation and enthusiasm
  • Knowledge of MS Office and sales management software
  • Ability to build and maintain productive and trusty business relationships
  • Analytical mind and problem-solving skills

Sample Interview Questions for a Sales Representative

Once you gather up all the received applications, you can use these sample interview questions for a Sales Representative. These can help you narrow down your choices and pick the most suitable candidate for the job.

Personal
  1. How did you decide to pursue a career in sales?
  2. Could you provide us with a little more information about your educational history?
  3. What are your greatest personal traits?
Human Resources
  1. What do you think makes you a good Sales Representative?
  2. How have you heard about this open position?
  3. Do you prefer working face-to-face with customers or via phone calls?
Management
  1. What do you find most challenging when it comes to sales?
  2. What keeps you motivated at work?
  3. How do you stay up-to-date with the latest industry trends and best practices?
Technical Skills and Knowledge
  1. What sales management software are you familiar with?
  2. How do you conduct market analysis? What parameters do you most pay attention to?
  3. How do you prepare for a sales presentation with important business clients? What information do you collect?

What are the Educational Requirements For a Sales Representative?

A high school diploma or a GED is sufficient for candidates who sell non-specific products.

However, since Sales Representatives can work in various industry branches and deal with numerous products, employers often prefer candidates with a Bachelor’s degree in marketing, business, communication, or a similar role.

Previous experience in sales includes dealing with people and negotiating is helpful and beneficial for candidates.

Candidates with previous working experience already possess a set of skills and necessary knowledge for this position.

How Much To Pay a Sales Representative When Hiring

Sales Representatives typically earn between $14,500 and $83,500 per year.

Their median annual salary is around $46,143.

Hourly wages go from $7 to $40.

The median hourly wage for Sales Representatives is $22.

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $7 $12 $22 $26 $40
Annual Wage $14,500 $25,000 $46,143 $55,000 $83,500

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Frequently Asked Questions about Sales Representatives

 

What are the industries Sales Representatives work in?

Every industry essentially needs Sales Representatives.

Some industries that Sales Representatives can work in are retail, pharmaceutical, food and beverages, finance, technology, engineering, etc.

What is the difference between inside and outside Sales Representatives?

Inside Sales Representatives work directly from their office or home desk and sell products by interacting with customers over the phone.

On the other hand, outside Sales Representatives travel a lot and encounter customers face-to-face via meetings, conferences, trade shows, and events.

Who do Sales Representatives report to?

Sales Representatives directly report to Sales Department Managers.

They set sales targets for Sales Representatives and help them provide the best sales experience and achieve customer satisfaction.

What is the average annual salary for Sales Representatives?

Sales Representatives typically earn between $14,500 and $83,500 per year.

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