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Advertising Manager Job Description Template

Job Description Template

Advertising Manager Job Description Template

November 10, 2022

Advertising Manager Job Description

When was the last time you effortlessly chose a perfect individual for your business? We can guarantee you a fast and simple hiring process every time you need help with finding new employees! You will find everything you need in this FREE Advertising Manager Job Description Template.

Learn about the essential skills and responsibilities of an Advertising Manager to know how to discover the perfect candidate for this position!

Every business requires a unique approach, so make sure to customize this template according to your specific criteria and standards to make it stand out and attract those who fit the best!

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What is an Advertising Manager?

Advertising Managers, also known as Promotional Managers, are responsible for planning and executing advertising campaigns and strategies whose aim is to promote the company’s products and services.

They direct and supervise advertising operations and members of the advertising department to ensure productivity and efficiency.

Advertising Managers are also in charge of building relationships with television and radio stations, newspapers, magazines, and other media outlets, as well as negotiating contract terms and specifics with clients and other external parties.

Related Job Titles for Advertising Manager

The Top Advertising Manager Skills

Skill Why it's important
Communication Advertising Manager, as a managerial role, requires excellent communication skills. Advertising Managers communicate with other employees, clients, and vendors either in person or via phone or email. Either way, they must be confident and professional in their communication style. Additionally, Advertising Managers use communication to give instructions, present feedback and lead their team.
Decision-Making Decision-making is an essential skill for Advertising Managers. Since they are mostly responsible for planning and executing advertising projects and campaigns, almost every decision is their responsibility. They should make decisions regarding campaign budgets, the location of the shooting, slogans, design, and other important details that make a campaign successful.
Analytics Amazing analytical skills are crucial for Advertising Managers. They use analytical abilities to evaluate the success of advertising campaigns, identify the patterns and tactics that bring results, and determine areas that can be improved. Analytical skills also help them research market trends and ideas and implement findings in future campaigns.
Leadership Every manager needs to be a leader. In this case, leadership skills help Advertising Managers motivate and encourage their team members toward the mutual goal. Exceptional leaders are able to make their team members feel appreciated. Furthermore, this skill helps them delegate tasks and train new staff members.
Creativity Creativity is essential for developing fresh, and innovative advertising campaigns and strategies that will highlight the benefits of the company’s products or services. Creative Advertising Managers can come up with unique and attractive ways to draw attention and promote their company’s items in the best possible way.

Advertising Manager Job Description Template (Free)

Our company is looking for an experienced Advertising Manager who will lead our advertising department toward new goals! As our Advertising Manager, you will be responsible for directing and supervising operations and staff members in the advertising department. Also, your job will be to develop and execute attractive and effective advertising campaigns and strategies to promote our products and services and reach the target audience.

As a superior to others, you will be responsible for delegating tasks, hiring team members and evaluating their performance, and motivating and encouraging them toward achieving goals and objectives. Furthermore, you will be responsible for managing relationships with media, newspapers, magazines, and other clients and outlets.

In the end, an ideal candidate for this position must have amazing communication, negotiation, decision-making, organization, and analytical skills.

Advertising Manager Duties & Responsibilities:

  • Direct and supervise advertising operations and staff members in the advertising department
  • Plan and develop advertising campaigns based on the company’s goals and objectives
  • Develop advertising strategies and campaigns to reach the target audience and increase buyer interest in products and services
  • Monitor the production of advertisements, such as commercials, billboards, print ads, etc
  • Build and manage relationships with media, newspapers, magazines, internet publishers, etc
  • Evaluate the ad performance and success based on how well they achieved goals and objectives
  • Collaborate with designers to create pamphlets, brochures, and other print ads
  • Collaborate with superiors to discuss budgets, contracts, future marketing plans, and other topics
  • Conduct market research and analysis to identify market opportunities and understand customer behavior
  • Supervise the project or campaign from start to finish to ensure effectiveness and productivity
  • Negotiate contract terms and specifications with clients and other external parties
  • Hire, train, and evaluate employees in the advertising department

Advertising Manager Requirements:

  • Bachelor’s degree in marketing, advertising, communications, or a similar discipline
  • Minimum 5 years of experience in the marketing or advertising industry
  • Experience with planning and executing advertising campaigns
  • Strong understanding of marketing and advertising techniques and practices
  • Strong communication and presentation skills
  • Ability to effectively collaborate and negotiate
  • Decision-making skills
  • Strong analytical and research skills
  • Creativity
  • Motivation and leadership

Accounting Specialist Interview Questrions

Sample Interview Questions for an Advertising Manager

Once you gather up all the received applications, you can use these sample interview questions for Advertising Manager.

  1. How would you identify yourself in a few words?
  2. What were you aspired to be when you were in high school?
  3. How would your best friend describe you?
Human Resources
  1. In what company or organization did you begin your career?
  2. What characteristics make you the best candidate for our Advertising Manager?
  3. Do you currently have any other job proposals?
  1. Have you ever had to fire someone?
  2. What does your regular working day as an Advertising Manager look like?
  3. Could you tell us about your most successful advertising project so far?
Technical Skills and Knowledge
  1. How do you think social media platforms can increase brand awareness? Provide an example.
  2. How do you determine the target audience for a specific campaign?
  3. Could you describe your process of researching market trends?

What are the Educational Requirements for an Advertising Manager?

Advertising Managers commonly have a Bachelor’s degree in advertising, marketing, or a related discipline.

Some candidates also acquire a Master’s degree in business administration, marketing, or advertising.

Coursework of these degrees offers knowledge in customer behavior, media, marketing, visual arts, market research, sales, and other subjects that effectively prepare candidates for a career in the advertising industry.

Since Advertising Manager is a leadership role, candidates typically begin their careers in entry-level positions and by acquiring knowledge and experience work their way up to more senior roles.

How Much to Pay an Advertising Manager when Hiring

Advertising Managers earn between $11,000 and $107,000 per year.

Their median annual salary is $61,087.

Hourly rates range from $5 to $51.

The median hourly rate is $29.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $5 $18 $29 $36 $51
Annual Wage $11,000 $37,000 $61,087 $74,500 $107,000

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Frequently Asked Questions about Advertising Manager


What do Advertising Managers do?

Advertising Managers are responsible for developing and implementing effective advertising campaigns and strategies that draw attention to the company’s products and services and increase sales.

They also monitor advertising operations and supervise staff members in the advertising department.

Who do Advertising Managers report to?

Advertising Managers typically report to the Advertising or Marketing Director.

How much do Advertising Managers earn annually?

Advertising Managers earn between $11,000 and $107,000 per year.

What are the skills of a successful Advertising Manager?

Successful Advertising Managers must have outstanding communication, presentation, negotiation, leadership, decision-making, analytical, and creative skills.

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