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Advertising Executive Job Description Template

Job Description Template

Advertising Executive Job Description Template

December 26, 2022

Advertising Executive Job Description Template

Do you want to save time and energy, speed up your hiring process, and still experience the best hiring results? So, let’s start with this FREE Advertising Executive Job Description Template, a comprehensive summary created to help you attract qualified individuals.

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In this article, you will find all the necessary details and information regarding the Advertising Executive.

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What is an Advertising Executive?

Advertising Executives are professionals who represent the link between clients and the advertising agency.

Their job is to establish and produce creative and attractive advertising campaigns based on the client’s products, target audience, goals, preferences, and other factors.

Even though Advertising Executives don’t directly write advertising content and promotional material, they have a huge role in deciding the core message of the campaign and pitching creative ideas.

They also supervise all aspects of the campaign production, research and implement new market trends, and manage budgets, schedules, and deadlines.

Related Job Titles for Advertising Executive

The Top Advertising Executive Skills

Skill Why it's important
Communication Advertising Executives use communication in various aspects of their job. Communication helps them convey information and creative ideas, provide instructions, and collaborate and negotiate with clients. Communication also involves the ability to use writing for creating proposals, emails, and other written forms necessary for the job.
Leadership Leadership is essential for Advertising Executives because they are responsible for leading and guiding the team of creative professionals. This means they must be able to establish effectiveness, productivity, and collaboration among their team members and encourage them to work toward mutual goals.
Research Research is the ability Advertising Executives use to gather information about clients’ businesses, products, and target audiences in order to develop effective and suitable campaigns that appeal to clients’ goals and preferences. Research also helps them identify, understand, and implement new market trends and incorporate them into their strategies and campaigns.
Strategic Thinking Strategic thinking represents Advertising Executives’ capability to see how certain actions and activities will affect the campaign’s success and objectives, as well as other departments or teams. This skill helps them make decisions that will lead to achieving goals and increasing sales and customer satisfaction.
Creativity Advertising Executives must have a creative mind and the ability to generate original and unique ideas to develop engaging advertising campaigns. Creativity helps them to come up with new ways how to attract customers and grab their attention. Creativity in advertising means being able to stand out from the competition.

Advertising Executive Job Description Template (Free)

We are hiring an Advertising Executive who will lead our advertising team. You will meet with clients and discuss their advertising needs, goals, and preferences. You will then collaborate with creative and advertising teams on developing and producing engaging advertising campaigns based on the client’s objectives and goals. You will research various industries and markets to gain insight into specific requirements and customer behavior to create campaigns that will successfully achieve mutual goals.

Furthermore, you will supervise and lead all aspects of the campaign production, including the development of promotional materials, market research, launches, etc. You will also pitch creative ideas and concepts, present creative work to clients for approval or adjustments, and manage budgets, schedules, and deadlines.

To be a successful Advertising Executive, you should have phenomenal communication, teamwork, creativity, strategic thinking, leadership, and negotiation skills.

Advertising Executive Duties & Responsibilities:

  • Meet and consult with clients to determine their advertising goals and needs
  • Act as a link between clients and the advertising agency and maintain regular contact with both sides
  • Establish a strategic plan for advertising campaigns based on the client’s products, features, target audience, requirements, etc
  • Collaborate with advertising and creative teams on designing and executing campaigns based on client’s goals and needs
  • Supervise all stages of the campaign production, including market research, promotional materials, promotional events, launches, etc
  • Coordinate the design team, pitch creative ideas and concepts, and review copy and design material
  • Research and understand the client’s business activities to create customized and convenient advertising campaigns
  • Manage campaign budgets and schedules and set project deadlines
  • Identify new advertising trends, methods, and techniques
  • Supervise the development of print ads, TV commercials, web ads, social media posts, etc
  • Evaluate the effectiveness and success of campaigns to determine if they are achieving goals
  • Negotiate campaign details and prices with clients

Advertising Executive Requirements:

  • Bachelor’s degree in advertising, marketing, communications, business, or design
  • At least 3 years of managerial experience in the advertising or marketing industry
  • In-depth knowledge of advertising processes, techniques, and methods
  • Ability to build and manage professional relationships with clients
  • Proficiency with MS Office, CRM software, and campaign management software
  • Exceptional communication and negotiation skills
  • Leadership and motivation
  • Strategic thinking and commercial awareness
  • Creativity

Accounting Specialist Interview Questrions

Sample Interview Questions for a Advertising Executive

Once you gather up all the received applications, you can use these sample interview questions for Advertising Executive.

  1. How would you describe your personality in a few words?
  2. What famous brand would you like to collaborate with?
  3. Which brand do you think has the best advertising campaigns?
Human Resources
  1. How long have you been working as an Advertising Executive in your last company?
  2. What do you think distinguishes our company in the market?
  3. Do you have any salary expectations given your education and experience?
  1. What is your leadership style?
  2. How many clients would you be able to handle at the same time?
  3. Is there anything you would never do to increase the popularity of a certain product?
Technical Skills and Knowledge
  1. How do you establish a brand identity for a company?
  2. What is your experience with social media marketing?
  3. What methods would you use to attract a younger audience to try a certain product?

What are the Educational Requirements for an Advertising Executive?

Bachelor’s degree in advertising, marketing, communication, business, or design is the most common educational requirement for Advertising Executives.

These professionals need a specific set of skills in order to acquire this position.

That is why most employers look for a candidate who has at least a few years of experience in similar positions in an advertising or marketing environment.

How Much to Pay an Advertising Executive when Hiring

Advertising Executives earn between $20,000 and $50,000 per year.

The median annual salary is $35,771.

Hourly rates range from $10 to $24.

The median hourly rate is $17.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $10 $12 $17 $24 $24
Annual Wage $20,000 $26,000 $35,771 $50,000 $50,000

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Frequently Asked Questions about Advertising Executive


What do Advertising Executives do?

Advertising Executives are responsible for developing and executing engaging advertising campaigns for various clients.

They conduct research to learn about different industries and markets, supervise all stages of the campaign production, pitch creative ideas, and manage campaign budgets, schedules, and deadlines.

Where do Advertising Executives work?

Advertising Executives typically work in various media outlets, advertising and marketing agencies, departments, or large corporations.

Do Advertising Executives need to have previous working experience?

Advertising Executives are required to have a prior working experience in most cases.

Employees typically look for candidates with at least 3 years of experience in advertising or marketing industries.

How much do Advertising Executives earn annually?

Advertising Executives earn between $20,000 and $50,000 per year.

Similar Job Descriptions as Advertising Executive

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