November 15, 2021
VIVAHR can help you save money on recruiting by providing software that can help you manage the entire process. Check out our Free Brand Manager Job Description Template!
You may publish your job description and advertisement across several job boards, locate the best people for the role, and get support with the interviewing and hiring process, all while avoiding exorbitant agency costs.
Although recruiting is not always fun, there is still so much to explore with us.
Simply utilize VIVAHR software as we are offering a template that you can instantly post using the software. Provide unique criteria, awards, and incentives and get the best fit for a brand manager.
Ready to hire? Let’s go! 🚀
The company’s brand will be developed and marketed by the brand manager. They’ll plan successful ads, establish brand standards, and improve customer service.
As the brand’s gatekeeper, the brand manager will create guidelines and collaborate with teams on advertising, promotions, internal projects, campaign marketing, social media, and other aspects of representation.
Skill | Why it's important |
Communication | Effective communication allows brand managers to work across departments and facilitate company-wide collaboration on branding projects. To maintain the consistency of the branding messages being generated and conveyed to the target audiences, these specialists must be present to answer queries and clarify assignments and objectives. |
Campaign Management | They must also be well-organized project managers who can multitask, set budgets, KPIs, and marketing strategies, and oversee projects from beginning to end. |
Digital Marketing | To boost product recognition, brand managers use both new and old media, and they are capable of managing digital techniques such as SEO/SEM marketing. |
Data Analysis | These individuals must communicate their branding initiatives to top management along with supporting statistics. Although branding initiatives are typically easily understood in qualitative terms, a brand manager is responsible for measuring conversion rates and dynamically presenting them with real-world examples to demonstrate the strategy’s efficacy. |
Flexibility | A brand manager must be able to respond swiftly to market and trend changes. They must do so while retaining the brand's messaging consistency. Because brand management is a constantly changing process, these professionals must make the most of the resources at their disposal to stay competitive. |
We’re looking for enthusiastic Brand Managers with expertise in developing and implementing marketing campaigns that boost brand value, awareness, and market share. As a Brand Manager, you’ll collaborate closely with several departments to develop and implement marketing campaigns that appeal to the target market and drive sales. You’ll also be responsible for creating budgets, estimating sales, and evaluating KPIs and ROI.
To be a successful Brand Manager, you must have a thorough awareness of customer behavior, keep up with market developments, and constantly watch rival activities. In addition, you will be in charge of performing research, evaluating data, devising go-to-market plans, and resourcing.
After you’ve gathered all of the applications, you can use these sample Brand Manager interview questions to narrow down your applicant options.
A Bachelor’s Degree in Marketing, Advertising, or a similar discipline, or a Higher National Diploma (HND) in Marketing, Business Management, Digital Marketing, or Advertising is a common educational qualification.
Additional credentials from professional groups such as the Institute of Data and Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Chartered Institute of Public Relations (CIPR) can sometimes be beneficial (CIPR).
Brand managers usually earn from $24,000 to $122,500 per year, and their median annual salary is around $78,985.
The hourly wages go from $12 to about $59, and the median hourly pay is $38.
Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
Hourly Wage | $12 | $24 | $38 | $48 | $59 |
Annual Wage | $24,000 | $50,500 | $78,985 | $100,000 | $122,500 |
A bachelor’s degree in Marketing or related fields, along with skills in strategic thinking, creativity, communication, analytics, and brand management experience.
Usually, candidates have 3-5 years of experience for mid-level roles, and 5-7 years for senior positions, including leadership experience.
By crafting comprehensive brand strategies, conducting market research, defining positioning, managing assets, implementing campaigns, and monitoring performance.
By working closely with marketing, product, sales, and PR teams to ensure consistent brand messaging and customer experience.
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