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Brand managers develop and promote a company’s brand. They’ll plan successful ads, establish brand standards, and improve customer service. As the brand’s gatekeeper, the brand manager will create guidelines and collaborate with teams on advertising, promotions, internal projects, campaign marketing, social media, and other aspects of representation.
Why it’s important
Effective communication allows brand managers to work across departments and facilitate company-wide collaboration on branding projects. To maintain the consistency of the branding messages being generated and conveyed to the target audiences, these specialists must be present to answer queries and clarify assignments and objectives.
They must also be well-organized project managers who can multitask, set budgets, KPIs, and marketing strategies, and oversee projects from beginning to end.
To boost product recognition, brand managers use both new and old media, and they are capable of managing digital techniques such as SEO/SEM marketing.
These individuals must communicate their branding initiatives to top management along with supporting statistics. Although branding initiatives are typically easily understood in qualitative terms, a brand manager is responsible for measuring conversion rates and dynamically presenting them with real-world examples to demonstrate the strategy’s efficacy.
A brand manager must be able to respond swiftly to market and trend changes. They must do so while retaining the brand's messaging consistency. Because brand management is a constantly changing process, these professionals must make the most of the resources at their disposal in order to stay competitive.
We’re looking for enthusiastic brand managers with expertise in developing and implementing marketing campaigns that boost brand value, awareness, and market share. As a Brand Manager, you’ll collaborate closely with several departments to develop and implement marketing campaigns that appeal to the target market and drive sales. You’ll also be responsible for creating budgets, estimating sales, and evaluating KPIs and ROI.
To be a successful Brand Manager, you must have a thorough awareness of customer behavior, keep up with market developments, and constantly watch rival activities. In addition, you will be in charge of performing research, evaluating data, devising go-to-market plans, and resourcing.
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After you’ve gathered all of the applications, you can use these sample Brand Manager interview questions to narrow down your applicant options. Take a look at these Brand Manager interview questions.
Technical Skills and Knowledge
A Bachelor’s Degree in Marketing, Advertising, or a similar discipline, or a Higher National Diploma (HND) in Marketing, Business Management, Digital Marketing, or Advertising is a common educational qualification. Additional credentials from professional groups such as the Institute of Data and Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Chartered Institute of Public Relations (CIPR) can sometimes be beneficial (CIPR).
Brand managers usually earn from $24,000 to $122,500 per year, and their median annual salary is around $78,985. The hourly wages go from $12 to about $59, and the median hourly pay is $38.
The majority of brand managers operate in an office environment. You can work for a company as a regular employee or as an independent brand manager who works on a contract basis for various companies and individuals. Depending on the project, brand managers may be needed to travel and work long hours.
The following are the most frequent steps to become a brand manager:
Studies. A bachelor’s degree in marketing, advertising, business, or a similar field is usually needed for brand managers. Some businesses may prefer or need brand managers to have a post-secondary education, such as an MBA, in addition to a certain level of job experience.
Credentials. Individuals who have received professional certificates are more likely to land the career of their dreams since certification convinces employers that you have developed the necessary skills to accomplish the position. A certification in brand or product management may be of interest to aspiring brand managers.
Networking. Professional networking may help you become an attractive candidate for jobs at firms you’re interested in. Attending networking events and workshops might help you meet other experts who can suggest you for certain roles. Extending your professional network and cultivating contacts can result in lucrative referrals in the future.
From now until 2028, the employment outlook for advertising, promotions, and marketing managers, which includes brand managers, is expected to expand by 8%, according to the Bureau of Labor Statistics. This is a greater rate of growth than many other jobs, and it is due to the ongoing necessity for businesses to remain relevant in their markets.