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Media Planner Job Description Template

Job Description Template

Media Planner Job Description Template

December 21, 2022

Media Planner Job Description Template

Do you want to save time and energy and still recruit the most suitable candidate for your business? If you are hiring a Media Planner, you will find all the necessary information in this FREE Media Planner Job Description Template.

Our job is to offer you the best and the fastest hiring solutions and provide you with everything you need for an effortless and fun hiring process!

Feel free to customize this job description as you wish to make it more attractive and relatable.

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What is a Media Planner?

Media Planners, also known as Media Specialists or Brand Strategists, are professionals who create and execute advertising campaigns and strategies for various clients.

They collaborate with clients to determine which type of media will reach their target audience and conduct research to identify the audience demographic, behavior, and buying habits.

Their goal is to maximize the impact of advertising campaigns through a range of platforms.

They also monitor the effectiveness and performance of campaigns and assess post-campaign results to implement changes and refinements.

Related Job Titles for Media Planner

The Top Media Planner Skills

Skill Why it's important
Analytical Skills Media Planners must be proficient in data analysis to make informed decisions. They need to analyze the target audience and their buying habits, demographic, and preferences, as well as previous campaign results and feedback. Once they make conclusions through analysis, Media Planners can determine the best source of action based on their findings.
Communication Media Planners are in constant touch with other employees, clients, and various media outlets. To build and maintain positive and successful working relationships they must have extraordinary communication skills. Communication helps them liaise with clients, understand their needs, explain their ideas, and present the best media plans for their demands.
Creativity Creativity helps Media Planners brainstorm and implement unique advertising campaigns for their clients. Media Planners must be creative thinkers in order to promote products and services in an attractive way. Creativity allows them to engage customers, increase brand awareness, and come up with fresh and intriguing advertising solutions.
Research Media Planners use research skills for various aspects of their job. Research helps them identify and learn about current market trends and customer behavior and preferences. Research findings then help them create more effective campaigns that will increase sales, brand awareness, and customer satisfaction.
Organization Media Planners must have excellent organizational skills to stay on top of their responsibilities and tasks. Organization is important because it allows Media Planners to prioritize their duties, lead several projects at the same time, and keep track of large amounts of data and information.

Media Planner Job Description Template (Free)

Our company is hiring an organized and creative Media Planner to join our advertising department. As our Media Planner, your primary responsibility will be developing, implementing, and executing advertising campaigns and strategies for our clients on various media outlets. You will also be in charge of researching the target audience, studying their demographic, buying habits, and preferences, and implementing your findings into unique campaigns to increase brand awareness and customer satisfaction.

Additionally, you will monitor the performance and effectiveness of campaigns, assess post-campaign results, and recommend changes and refinements. You will select the best media outlet combination to reach the target audience and therefore achieve goals, and analyze feedback and campaign data.

Ultimately, you should have outstanding analytical, research, communication, organization, and creativity to become our new Media Planner!

Media Planner Duties & Responsibilities:

  • Develop, implement, and execute advertising campaigns and strategies on various media outlets
  • Implement unique media strategies to attract and retain customers, increase brand recognition, and maintain customer satisfaction
  • Meet with clients to discuss their goals and objectives and develop appropriate media plans
  • Manage daily workflow of the department, including scheduling meetings, creating proposals and marketing materials, etc.
  • Identify the target audience and study their demographic, characteristics, behavior, and buying habits
  • Conduct market research to identify trends and collect relevant information
  • Gather and analyze information and feedback from newspapers, magazines, social media, and other media
  • Select the best media outlet combination to target specific audiences based on purchasing habits and other parameters
  • Assess post-campaign results and recommend changes and refinements to improve the performance
  • Manage and oversee campaign budgets and negotiate rates with stakeholders and media
  • Monitor the performance and effectiveness of advertising campaigns and ensure they align with the client or company’s objectives
  • Proofread and approve advertising content before releases
  • Maintain professional relationships with media, including newspapers, magazines, websites, etc.

Media Planner Requirements:

  • Bachelor’s degree in marketing, advertising, media studies, business studies, or communications
  • Previous working experience as a Media Planner or a related position in advertising
  • Extensive knowledge of social media platforms and various media outlets
  • Proficiency with analytical and research tools
  • Outstanding communication and presentation skills
  • Ability to build and retain professional relationships with clients and media
  • Creative mind
  • Effective organization and time management

Accounting Specialist Interview Questrions

Sample Interview Questions for a Media Planner

Once you gather up all the received applications, you can use these sample interview questions for Media Planner.

  1. Could you tell us more about your background?
  2. Do you have a favorite social media platform?
  3. What interests you the most about marketing?
Human Resources
  1. Could you briefly describe your experience as a Media Planner?
  2. Would you be able to relocate for work if needed?
  3. What is your biggest strength as a Media Planner?
  1. What is your experience with analytical and research tools?
  2. How do you typically collect customer feedback from campaigns?
  3. How do you effectively determine a client’s goals and objectives?
Technical Skills and Knowledge
  1. How do you imagine the future of advertising through media?
  2. What would you do to improve and redefine a campaign that is not received well enough?
  3. How would you carry out an important campaign if you are short on budget?

What are the Educational Requirements for a Media Planner?

Media Planners need at least a Bachelor’s degree in marketing, advertising, communications, business studies, or media studies to enroll in this field.

These degrees will provide them with knowledge in advertising strategy, media planning, research methods, statistics, and other relevant coursework.

Aspiring candidates are typically required to have a few years of previous working experience in the marketing or advertising industry to gain the necessary skills and expertise.

How Much to Pay a Media Planner when Hiring

Media Planners earn between $30,500 and $80,500 per year.

The median annual salary is $60,964.

Hourly wages range from $15 to $39.

The median hourly wage is $29.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $15 $25 $29 $32 $39
Annual Wage $30,500 $51,000 $60,964 $67,000 $80,500

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Frequently Asked Questions about Media Planner


Where do Media Planners work?

Commonly, Media Planners work in advertising, marketing, media agencies, public relations firms, and large corporations.

What do Media Planners do?

Media Planners are professionals responsible for increasing brand recognition, sales, and customer satisfaction by developing and executing advertising campaigns and strategies based on market and customer research.

How much do Media Planners earn annually?

Media Planners earn between $30,500 and $80,500 per year.

What are the necessary qualifications for Media Planners?

Media Planners must have a Bachelor’s degree in marketing, advertising, communications, or business studies.

They must also have exceptional research, analytical, communication, creative, negotiation, and organizational skills.

Similar Job Descriptions as Media Planner

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