August 2, 2021
Are you looking to hire a Digital Marketing Specialist? To help you find the best candidate, we have created a Free Digital Marketing Specialist Job Description Template.
It includes all the duties and responsibilities, as well as all the qualifications a Digital Marketing Specialist should have.
The goal of this template is to make creating and posting your job template as easy and as fast as possible.
You can try out our VIVAHR recruiting system. Our applicant tracking system helps you have a more efficient hiring process.
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A Digital Marketing Specialist is a person who is responsible for maintaining a brand’s digital image by creating digital marketing campaigns that help the brand grow and spread awareness.
Their duties include creating strategies and executing those strategies through creative and innovative campaigns. A good digital marketing specialist should be aware of the market, the target audience, and brand competitors.
They are in charge of maintaining and bringing in new customers through the brand’s website and social media. Digital Marketing Specialists do this by assessing all the relevant brand information and creating an efficient approach to marketing to either new or current customers.
They should keep a good eye on data and measure metrics and advertising consumption to determine if the right approach is used.
Skill | Why it's important |
SEO and SEM | Knowing how to use and implement Search Engine Optimization (SEO) in digital marketing is a great skill to have. You should at least have some basic knowledge of this. There are, however, people who are SEO specialists who can do this more accurately and efficiently. Still, it is great to grasp what SEO and SEM entail for you to communicate well with your team and know how to implement them into marketing strategies. |
Design-Based Thinking | There are five phases in design thinking: empathize, define, ideate, prototype, and test. You should have a good understanding of all five. Designers and marketing developers usually use this approach since it provides a solid understanding of creating a brand, its user experience, and making efficient marketing campaigns. |
Tech Savvy | You should have some understanding of CSS and HTML. This will help you to understand how the web operates and resolve problems more quickly. Being tech-savvy is a must in today's digital age, especially for this profession. You should be familiar with basic marketing software tools and Content Management (CMS) systems such as WordPress. |
Analytical | Knowing how to read and operate Google Analytics will probably be an essential skill to have in ogre to be an excellent digital marketing specialist. You must read all the necessary metrics to understand how the campaign is going, how it can become better, or why it is going bad. |
Content Marketing | Being creative and innovative is the most fun part of the job. Brainstorming with teammates on how to approach a target audience in the best way possible. Creating videos, social media posts or interesting blogs can help your client’s brand grow and help increase their sales. You should also have some good knowledge of how to use content creation software such as Illustrator, FinalCut, and Adobe Photoshop. |
We are searching for a qualified and efficient Digital Marketing Specialist who is prepared to help our company grow by using the right marketing strategies and tools. In this position, you will be responsible for executing and creating marketing plans for web and social, reporting and measuring metrics such as KPIs and ROI, and evaluating and optimizing our user experience.
Being a successful digital marketing specialist means you have great communication skills and are on top of all new marketing trends. Our ideal candidate is passionate about marketing and is a natural leader, holds a bachelor’s degree in marketing or a relevant field of study, and has knowledge of Adobe Photoshop and Illustrator.
Once you gather all the received applications, you can use these sample interview questions for a Digital Marketing Specialist.
Typically, a Digital Marketing Specialist has a bachelor’s degree in marketing, or communications, or a degree in a related field.
However, some digital marketers also have digital marketing certificates.
The salary of a digital marketing specialist can vary based on previous experience, successful campaigns, and place of employment.
The average median salary is $52,778 per year, means $26 per hour.
Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
Hourly Wage | $12 | $20 | $26 | $30 | $38 |
Annual Wage | $24,500 | $39,000 | $52,778 | $66,250 | $79,500 |
Qualifications typically include a bachelor’s degree in marketing, communications, or a related field, along with experience in digital marketing strategies and tools.
Digital Marketing Specialists are responsible for developing and implementing digital marketing campaigns, managing social media accounts, analyzing data and metrics, and optimizing online content to drive engagement and conversions.
Essential technical skills include proficiency in digital marketing platforms such as Google Analytics, social media management tools, email marketing software, and SEO techniques.
Digital Marketing Specialists play a crucial role in reaching target audiences effectively through online channels, increasing brand visibility, generating leads, and ultimately driving sales and revenue growth.
Some steps in the hiring process can be challenging. So make sure your job advertisements stand out! How to achieve this? Use this Free Digital Marketing Analyst Job Description Template as a guide…
This FREE Digital Marketing Manager Job Description may help you craft an ad that will attract the best and most qualified candidates. For best results, use the structure and organization of this plan, tailoring it to your specific job responsibilities and requirements.
There’s no need to be concerned; we’re here to help you with your prospect search. If you utilize VIVAHR’s FREE Social Media Analyst Job Description Template, you’ll be well on your way to recruiting a new team member.
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