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Digital Marketing Specialist Job Description Template

Job Description Template

Digital Marketing Specialist Description Template

August 2, 2021

Digital Marketing Specialist Job Description

Are you looking to hire a Digital Marketing Specialist? To help you find the best candidate, we have created a Free Digital Marketing Specialist Job Description Template.

It includes all the duties and responsibilities, as well as all the qualifications a Digital Marketing Specialist should have.

The goal of this template is to make creating and posting your job template as easy and as fast as possible.

You can try out our VIVAHR recruiting system. Our applicant tracking system helps you have a more efficient hiring process.

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What is a Digital Marketing Specialist?

A Digital Marketing Specialist is a person who is responsible for maintaining a brand’s digital image by creating digital marketing campaigns that help the brand grow and spread awareness.

Their duties include creating strategies and executing those strategies through creative and innovative campaigns. A good digital marketing specialist should be aware of the market, the target audience, and brand competitors.

They are in charge of maintaining and bringing in new customers through the brand’s website and social media. Digital Marketing Specialists do this by assessing all the relevant brand information and creating an efficient approach to marketing to either new or current customers.

They should keep a good eye on data and measure metrics and advertising consumption to determine if the right approach is used.

Related Job Titles for Digital Marketing Specialist

The Top Digital Marketing Specialist Skills

Skill Why it's important

Knowing how to use and implement Search Engine Optimization (SEO) in digital marketing is a great skill to have. You should at least have some basic knowledge of this. There are, however, people who are SEO specialists who can do this more accurately and efficiently. Still, it is great to grasp what SEO and SEM entail for you to communicate well with your team and know how to implement them into marketing strategies.

Design-Based Thinking

There are five phases in design thinking: empathize, define, ideate, prototype, and test. You should have a good understanding of all five. Designers and marketing developers usually use this approach since it provides a solid understanding of creating a brand, its user experience, and making efficient marketing campaigns.

Tech Savvy

You should have some understanding of CSS and HTML. This will help you to understand how the web operates and resolve problems more quickly. Being tech-savvy is a must in today's digital age, especially for this profession. You should be familiar with basic marketing software tools and Content Management (CMS) systems such as WordPress.


Knowing how to read and operate Google Analytics will probably be an essential skill to have in ogre to be an excellent digital marketing specialist. You must read all the necessary metrics to understand how the campaign is going, how it can become better, or why it is going bad.

Content Marketing

Being creative and innovative is the most fun part of the job. Brainstorming with teammates on how to approach a target audience in the best way possible. Creating videos, social media posts or interesting blogs can help your client’s brand grow and help increase their sales. You should also have some good knowledge of how to use content creation software such as Illustrator, FinalCut, and Adobe Photoshop.

Digital Marketing Specialist Job Description Template (Free)

We are searching for a qualified and efficient Digital Marketing Specialist who is prepared to help our company grow by using the right marketing strategies and tools. In this position, you will be responsible for executing and creating marketing plans for web and social, reporting and measuring metrics such as KPIs and ROI, and evaluating and optimizing our user experience.

Being a successful digital marketing specialist means you have great communication skills and are on top of all new marketing trends. Our ideal candidate is passionate about marketing and is a natural leader, holds a bachelor’s degree in marketing or a relevant field of study, and has knowledge of Adobe Photoshop and Illustrator.

Digital Marketing Specialist Duties & Responsibilities:

  • Create an efficient marketing strategy plan and execute it accordingly
  • Execute social media plans, SEO/SEM strategies, and display advertising campaigns
  • Manage and maintain digital marketing budget
  • Measure and monitor reports and metrics
  • Report and assess all KPIs and ROI
  • Identify new trends in the market and be up-to-date with new marketing strategies
  • Be creative and innovative while growing the company’s awareness and sales
  • Optimize the user experience and identify how to optimize user funnels
  • Evaluate end-to-end customer experience with analytical ability
  • Provide great leadership within the team

Digital Marketing Specialist Requirements:

  • Bachelor’s degree in marketing or a similar area of study
  • Certificate in digital marketing
  • Great understanding of digital production
  • Proficiency in CSS and HTML, Adobe Creative Cloud
  • Very strong communication skills
  • Creative and innovative mind
  • Ability to multitask and work under constant deadlines

Accounting Specialist Interview Questrions

Sample Interview Questions for a Digital Marketing Specialist

Once you gather all the received applications, you can use these sample interview questions for a Digital Marketing Specialist.

  1. Why are you interested in digital marketing?
  2. Where do you see yourself in five years?
  3. Would you say you have a great sense of marketing?
Human Resources
  1. How important is it to work within a team?
  2. Tell me about a situation where you were proud to be working in a team?
  1. What marketing software and platforms do you like to operate on?
  2. What is your strategy for a successful campaign?
  3. How do you manage your team?
Technical Skills and Knowledge
  1. How do you measure success?
  2. Are you familiar with reading KPIs?
  3. Can you tell us about a successful campaign you’ve had?

What are the Educational Requirements for a Digital Marketing Specialist?

Typically, a Digital Marketing Specialist has a bachelor’s degree in marketing, or communications, or a degree in a related field.

However, some digital marketers also have digital marketing certificates.

How Much to Pay a Digital Marketing Specialist when Hiring

The salary of a digital marketing specialist can vary based on previous experience, successful campaigns, and place of employment.

The average median salary is $52,778 per year, means $26 per hour.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $12 $20 $26 $30 $38
Annual Wage $24,500 $39,000 $52,778 $66,250 $79,500

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Frequently Asked Questions about Digital Marketing Specialist


What qualifications are necessary to become a Digital Marketing Specialist?

Qualifications typically include a bachelor’s degree in marketing, communications, or a related field, along with experience in digital marketing strategies and tools.

What are the primary responsibilities of a Digital Marketing Specialist?

Digital Marketing Specialists are responsible for developing and implementing digital marketing campaigns, managing social media accounts, analyzing data and metrics, and optimizing online content to drive engagement and conversions.

What technical skills are essential for a Digital Marketing Specialist?

Essential technical skills include proficiency in digital marketing platforms such as Google Analytics, social media management tools, email marketing software, and SEO techniques.

How does a Digital Marketing Specialist contribute to the success of a marketing strategy?

Digital Marketing Specialists play a crucial role in reaching target audiences effectively through online channels, increasing brand visibility, generating leads, and ultimately driving sales and revenue growth.

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