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Social Media Analyst Job Description Template

Social Media Analyst Job Description Template

Friday, December 17th, 2021

Social Media Analyst Job Description Template

Finding a decent Social Media Analyst nowadays might be difficult and challenging. There’s no need to be concerned; we’re here to help you with your prospect search. If you utilize VIVAHR’s FREE Social Media Analyst Job Description Template, you’ll be well on your way to recruiting a new team member.

With VIVAHR software you can make the hiring process easier for you. Follow our advice for spotting individuals and tailoring your skills to each job. If you approach it in this manner, you’ll have a greater chance of finding the ideal person for the position or just someone to join your team.

What is a Social Media Analyst?

A social media analyst evaluates a brand’s owned data, campaign and content performance, and social listening data on a regular basis and converts it into practical business advice. To report on crucial KPIs, you need to be familiar with social media analytics tools. Often, social media data analysis is lumped together with other social media and community management duties.

People in those other jobs may regain the bandwidth they need to accomplish what they do best—engaging audiences, developing original content, delivering customer service, and more—by adding an analyst to your social media team and delegating most of the data-related chores to them. True, every social media marketer should have a fundamental awareness of key performance indicators (KPIs), reporting, and goal monitoring, but not everyone is comfortable with statistics.

Related Job Titles for Social Media Analyst 

The Top Social Media Analyst Skills


Why it’s important

Project Management

Social media analysts are accountable for more than just providing content; they also play an important role in the overall marketing strategy. The ability to efficiently allocate resources is a key component of conducting a social media campaign, and demonstrating that you can multitask without sacrificing quality will help your social media skills resume stand out. 


There are several tools available to help you make your social media campaigns more efficient, ranging from those that allow you to manage all of your social media accounts in one spot to those that add functionality to the platform's existing offers. Many programs, for example, feature add-ons that increase functionality and keep your knowledge current. 

Following Trends

One of the most important social management talents is being aware of trends and leveraging them to your benefit. This requires a thorough awareness of the market, the main people, and the most effective forms. 


While informational material is a wonderful way to establish your company as an expert in your sector, adding a creative flair to your articles may make them more approachable, motivate your followers to share them, and expand your reach. Some firms employ comedy to boost interaction, while others run competitions or campaigns that urge people to comment on a post, while still others choose contentious themes to spark discussion. Show how your brand values influence your output as a social media expert, but also offer specifics about how your creative approach varies from your competition.

Time Management

Because your most devoted fans may not be online during business hours, you'll need to manage your time intelligently to optimize interaction whenever it occurs. To obtain the greatest results, you'll need to be exceptional at prioritizing everything from determining the optimum time of day to reach your target audience to organizing holiday marketing.

Social Media Analyst Job Description Template (Free)

We’re searching for a data-driven Social Media Analyst that can use post metrics to assess the performance of social media initiatives. The social media analyst’s job is to provide input to clients and social media directors on how well a campaign is doing and how it can be improved.

You must have a thorough grasp of how to analyze and evaluate data to be effective as a social media analyst. A top-tier social media analyst is well-versed in social media technologies and trends and can offer constructive feedback to team members.

Social Media Analyst Duties & Responsibilities:

  • Analyzing metrics from social media posts.
  • Making a list of postings that perform poorly and investigating the reasons for this.
  • Reporting to the Social Media Director to let them know how successful their social media programs have been.
  • Giving constructive feedback to content producers in order to help them better their work.
  • Keeping track of follower involvement and compiling a report on their actions.
  • Looking at new social media tools and trends.
  • Keeping up with current events and pop culture to better understand user behavior,
  • Creating and maintaining a company’s brand with social media marketing tools
  • Developing social media marketing initiatives with the help of marketing professionals
  • Using company’s social media profiles to interact with customers and other stakeholders

Social Media Analyst Requirements:

  • A marketing, communications, or media degree, or social media training.
  • Understanding of SEO best practices.
  • Work experience as a social media assistant, content producer, or someone in a comparable position.
  • The capacity to assess information (specifically related to user behavior and engagement).
  • Communication abilities are exceptional.
  • The capacity to give constructive feedback.
Social Media Analyst Job Description Template
Social Media Analyst Job Description Template
Joshua F.
Redline Electric & Solar
Social Media Analyst Job Description Template

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Sample Interview Questions For Social Media Analyst

Now that you’ve gathered all of the material, use these example interview questions for Social Media Analysts. You’ll need to establish a shortlist of potential candidates. These guided questions will assist you in identifying and using attributes in your prospects so that you do not make any errors throughout the selection process.


  1. When did you decide you wanted to become social media analyst?
  2. Could this be your dream job?
  3. Could you name your favorite hobbies?

Human Resources

  1. What kind of work do you prefer, teamwork or working alone?
  2. How would you resolve a potential issue with another team member?
  3. What do you think about our company culture?


  1. How would you A/B test the times of our social media posts?
  2. How would you evaluate a live event broadcast’s success?
  3. How do you stay on top of the latest tools and trends?
  4. Describe a social media campaign that you managed from start to finish. What were the outcomes of your experiment?

Technical Skills and Knowledge

  1. What are the best methods for determining Facebook follower demographics and why?
  2. How do you track user engagement for material that changes often, such as Snapchat or Instagram Stories?
  3. What are the metrics you track on a daily basis?
  4. What scheduling software do you employ?
  5. Describe an instance when you had to explain social media stats to someone who wasn’t a techie. What obstacles did you face?


What are the Educational Requirements For a Social Media Analyst?

For this mid-level post, a bachelor’s degree in internet marketing, journalism, or a similar discipline is normally required. A candidate with one or two years of work experience in sales, advertising, customer service, or public relations can demonstrate that they have the necessary practical training to tackle the difficulties of this role and the marketing business.

How Much To Pay a Social Media Analyst When Hiring

Social media analysts usually earn from $28,500 to $80,000 per year, and their median annual pay is $56,968. The hourly wages range from $14 to $38, and the median hourly wage is $27.




50% (Median)



Hourly Wage






Annual Wage






Frequently asked questions about Social Media Analyst


What are the daily duties of a social media analyst?

Analyzing user participation (e.g.Web traffic reporting for all social media (click-through and bounce rates). By incorporating keyword priority into content marketing efforts, you can build and support SEO strategies.

How long does it take to become a social media analyst?

The Social Media Analyst contributes to projects that are somewhat difficult. The majority of work is self-directed and collaborative. A Social Media Analyst normally has 4 to 7 years of experience in the field.

What is the difference between a social media analyst and social media manager?

An analyst analyzes the data and draws conclusions that are shared with the social media manager and creative teams to help in the growth of brand awareness. A social media manager, on the other hand, is a company’s social media account’s single spokesperson (s).

Are analyst positions in high demand? 

In fact, by 2024, the Bureau of Labor Statistics expects a 14% increase in the need for business analysts. This is one of the highest average percentages among the fastest-growing jobs.

Similar Job Descriptions as Social Media Analyst