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Social Media Coordinator Job Description Template

Job Description Template

Social Media Coordinator Description Template

July 9, 2021

Social Media Coordinator Job Description

One of the first and most essential steps toward hiring a qualified Social Media Coordinator is creating a suitable instructive job description to attract the right applicants. To make this easier for you, we created a Free Social Media Coordinator Job Description Template with all the necessary information, from duties and responsibilities to requirements.

You can also add your extra demands to the template and customize it to fit your company’s needs.

We would recommend using VIVAHR software to post the template on various hiring websites to get the best results as quickly as possible.

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What is a Social Media Coordinator?

The Social Media Coordinator is responsible for promoting the business and brand through social media channels.

They create content on all of these platforms and enable it to their followers with specialized software that lets them know how well they are doing about other posts from the competition.

They research what gets people excited online, not to get boring or repetitive when posting new offers/content-related items.

A Social Media Coordinator manages company pages across many different social media sites like Facebook, Twitter, etc., and educates customers frequently by sharing valuable information.

They share product updates via those same networks (sometimes using video), respond quickly if there’s an issue coming up while educating customers at the same time, and create fresh and engaging content daily, which can include pictures, and video quotes.

Related Job Titles for Social Media Coordinator

The Top Social Media Coordinator Skills

Skill Why it's important

This position requires a verbally creative mind; this is why perhaps the most crucial skill to have is copywriting. In creating captions and campaign phrases, a social media coordinator should have good writing skills.

Content Creation

Social media coordinator can also be a very creative job that demands new innovative ways of capturing people's attention. This is done through content and creating that content. You might even be required to know how to use specific software, such as Adobe Photoshop or Premiere Pro.

Strategy Planning

To coordinate well, there must be a strategy. This is why it is vital to have a good sense of how things should be run on social media. From questions from “How often should you post?” to “What your overall goal is,” it’s essential to emphasize this skill.


Reading analytics is crucial in understanding the target audience you are trying to appeal to. This requires a social media coordinator to collect valuable information regarding demographics to better the overall strategy.


An excellent social media manager understands the importance of a well-calculated budget. This position requires the individual to set advertising budgets and budgets for designs, images, and campaigns.

Social Media Coordinator Job Description Template (Free)

We are hiring for the position of Social Media Coordinator. If you think you have a creative mind, are good at multitasking, and can read KPIs, this job could be a match for you. Our ideal candidate has good time management skills to be a team leader in executing a strategy and release plan quickly. This position is open for people seeking jobs with a bachelor’s degree in communications, business, management, and public relations. A certificate in digital marketing is a plus.

As a social media coordinator, your responsibilities include creating a release plan, executing it, communicating with the team, and helping them properly perform their tasks and campaigns. Therefore, we would love to find a good team leader with a great sense of creativity, willing to help our clients build bigger audiences.

Social Media Coordinator Duties & Responsibilities:

  • Reading analytics such as KPI’s
  • Executing release/post schedules
  • Using marketing tools such as GoogleAds or FacebookAds
  • Keeping up to date with new up-and-coming social media platforms
  • Monitoring social media profiles and content
  • Engaging with the clients/followers
  • SEO optimization
  • Tracking customer engagement
  • Create and execute campaigns
  • Collaborating and communicating with other brands and profiles

Social Media Coordinator Requirements:

  • Excellent written and verbal communication
  • Good understanding of KPI’s
  • Knowledge of SEO and web trafficking
  • Exceptional time management
  • Knowledge of video editing and photo editing software

Accounting Specialist Interview Questrions

Sample Interview Questions for a Social Media Coordinator

Once you gather all the received applications, you can use these sample interview questions for a Social Media Coordinator.

  1. How did you get into social media?
  2. What do you see yourself in five years?
  3. Why does this role interest you?
Human Resources
  1. Have you ever received negative comments about your content? How did you handle it, and what do you think caused it?
  2. How would you handle someone on the team breaking company policies?
  1. How do you keep up with new trends in social media?
  2. What are some of the tools you use as a social media coordinator?
  3. What social media platform do you think would work best for us?
Technical Skills and Knowledge
  1. Are you familiar with Adobe Creative Cloud? Do you know how to use it?
  2. Are you comfortable multitasking and handling various social media profiles?
  3. Do you know how to Read KPIs and use SEO?
  4. How do you measure success in analytics?

What are the Educational Requirements for a Social Media Coordinator?

A Social Media Coordinator is sometimes required to have a bachelor’s degree in communications, marketing, or business.

It is also beneficial to have a Digital Marketing certificate and pursue an internship in the field during your college education.

How Much to Pay a Social Media Coordinator when Hiring

Social Media Coordinator salaries depend on the country or state, previous work experience, and required work hours.

A Social Media Coordinator’s income can vary somewhere between $31k and $54k a year, which means hourly between $18 and $25

Percentile 10% 25% 50%
75% 90%
Hourly Wage $18 $19 $21 $23 $25
Annual Wage $31,236 $34,500 $40,662 $46,304 $54,840

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Frequently Asked Questions about Social Media Coordinator


What qualifications are necessary for a Social Media Coordinator position?

Qualifications typically include a bachelor’s degree in marketing, communications, or a related field, proficiency in social media platforms and analytics tools, excellent written and verbal communication skills, creativity, and the ability to multitask and work in a fast-paced environment.

What are the primary responsibilities of a Social Media Coordinator?

Responsibilities include creating and scheduling social media content, managing social media platforms, engaging with followers, monitoring trends and conversations, analyzing performance metrics, collaborating with the marketing team to develop strategies, and staying updated on industry trends.

Is experience in digital marketing necessary for a Social Media Coordinator role?

While experience in digital marketing can be beneficial, it is not always necessary for a Social Media Coordinator position.

However, a strong understanding of social media platforms, trends, and best practices is essential for success in the role.

How can a Social Media Coordinator contribute to the organization’s goals?

A Social Media Coordinator can contribute by increasing brand awareness, driving website traffic, generating leads or sales, fostering customer engagement and loyalty, providing customer support, and monitoring and managing the organization’s online reputation.

Similar Job Descriptions as Social Media Coordinator

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