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Social Media Manager Job Description Template

Job Description Template

Social Media Manager Description Template

August 24, 2021

Social Media Manager Job Description Template

Are you looking to hire a Social Media Manager to join your company? We have the perfect solution. With our applicant tracking system, you can use this Free Social Media Manager Job Description Template to attract qualified candidates, hire the employees you see fit, and save a lot of time.

This template is customizable, so you can add additional requirements or descriptions and post them to job boards. We hope this will make the whole process easier.

Ready? Let’s go! 🚀

What is a Social Media Manager?

A Social Media Manager is a professional responsible for developing and implementing strategies to manage and enhance an organization’s presence on social media platforms.

Their duties typically include creating engaging content, planning and scheduling posts, monitoring social media channels for feedback and engagement, analyzing performance metrics, and collaborating with other teams to align social media efforts with overall marketing objectives.

Social Media Managers play a crucial role in building brand awareness, fostering customer engagement, and driving traffic to the organization’s website or products through various social media channels.

Related Job Titles for Social Media Manager

The Top Social Media Manager Skills

Skill Why it's important
Creativity

Creativity is one of the most important skills a social media manager can have. A social media manager can be creative in many different ways, such as coming up with new content ideas for their company's social media platforms. Creativity is needed to develop new ideas and strategies for promoting the brand on social media platforms.

Time Management

An SMM needs to know how to manage time well because they often have deadlines or events that require quick responses on various channels like Facebook and Instagram.
Writing Skills

Writing skills are needed for social media managers because they need to know what they want to say and the most effective way of saying it. A social media manager needs to understand how to communicate their idea to get its message across.
Strategic Mindset and Planning

The social media manager needs to have a strategic mindset and plan, which means they need to strategize and plan how they will use the company's social media platforms on a day-to-day basis.
Multitasking

Multitasking is needed for a Social Media Manager. A social media manager needs to multitask to manage all the company's social media pages and posts promptly. The pages must be updated with up-to-date info, event notifications, and new content from time to time. A social media manager needs to multitask between keeping up with current events on their company's social media accounts and checking other channels for anything related.

Social Media Manager Job Description Template (Free)

Our company is looking for a Social Media Manager who can help make their posts more engaging. The perfect candidate will have good storytelling skills and an understanding of creating content in multiple formats. When appropriate, use specific channels according to the audience’s needs on Facebook, Twitter, Instagram, etc.

We are looking for someone who can create video content, blog posts, images, and text for Facebook. The ideal candidate will develop strategies for expanding the brand’s presence on social media platforms.

Social Media Manager Duties & Responsibilities:

  • Contribute to the development of social media strategy and tactics for their company’s brand.
  • Create new material weekly according to the brand’s needs and company goals.
  • Actively participate in the company’s social media efforts by updating their accounts regularly.
  • Manage existing content within social media channels.
  • Collaborate with other departments for the development of new campaigns on various social media platforms.
  • Create content in multiple formats to attract different types of audiences depending on the social media platform.
  • Monitor social media channels and respond effectively to questions and complaints.
  • Track progress toward goals within the company’s strategic plan.
  • Work with other departments for the development of new campaigns on various social media platforms.
  • Use analytics & metrics to assess the effectiveness of campaign material.

Social Media Manager Requirements:

  • A social media manager should have good storytelling skills and understand how to create content in multiple formats and, when appropriate, use specific channels according to the audience’s wants on Facebook, Twitter, Instagram, etc.
  • The perfect candidate will develop strategies for expanding the brand’s presence on social media platforms.
  • The pages must be updated with up-to-date info, event notifications, and new content from time to time.
  • A social media manager needs to multitask between keeping up with current events on their company’s social media accounts and checking other channels for anything related.
  • An excellent social media manager needs to have a strong understanding of why the company uses each channel, rather than just posting things on social media without any purpose.
  • An understanding of how each platform works and what is appropriate for those platforms.
  • A candidate in this position should know that having an engaging presence on different channels is essential.
  • They can tell stories as they feel it’s effective for their brand, and make sure they can change the approach depending on what content will be best for their target audience.

Accounting Specialist Interview Questrions

Sample Interview Questions for a Social Media Manager

If you gathered all the applications, try using these sample interview questions for a Social Media Manager.

Personal
  1. Why did you pursue the social media manager career part?
  2. What do you find the most interesting about being a social media manager?
  3. Could you list your favorite social media platforms?
Human Resources
  1. What would be your approach to a rude user that’s attacking the company accounts?
  2. How would you handle negative feedback or notice on our social media channels?
  3. Do you like collaborating with a team on your social media projects?
Management
  1. Do you know how to keep track of budgeting for social media campaigns?
  2. How do you know when it is the right time to post on a social media channel?
  3. How would you manage a social media campaign?
Technical Skills and Knowledge
  1. Do you have experience with some CMS?
  2. Do you have any experience with Instagram or Snapchat? Or either of those platforms that we make more posts on than Twitter and Facebook. If so, how many times per day would you expect to post on a platform like that?
  3. How do you go about deciding what hashtags to use, if any? Do you have a hashtag strategy?

What are the Educational Requirements for a Social Media Manager?

The educational requirements for a social media manager will vary from company to company.

Some may prefer candidates with degrees in business, communications, or marketing, while others may require only previous experience in this field.

A bachelor’s degree in marketing, advertising, communications, journalism, or related field.

How Much to Pay a Social Media Manager when Hiring

A social media manager’s salary also varies from company to company.

A company can be a small or large for-profit or nonprofit organization, which will affect the type of duties they expect their social media managers to perform.

A typical salary for a social media manager is $105,306/year.

Percentile 10% 25% 50%
(Median)		 75% 90%
Hourly Wage $38 $44 $51 $58 $65
Annual Wage $79,983 $92,051 $105,306 $120,438 $134,215

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Frequently Asked Questions about Social Media Manager

 

What are the essential duties of a social media manager?

Some of the essential duties that a social media manager might have are understanding what each platform is for and how it works.

Along with telling stories in ways their brand finds compelling, collaborating with other departments to create marketing campaigns, and taking the initiative with projects.

What are some qualities that make someone a good candidate for a 

social media manager?

Some qualities that make someone a good candidate for social media manager include multitasking and taking the initiative while also understanding what the company uses each channel for rather than just posting things without giving them any purpose.

What is the difference between a Social Media Manager and an Advertising Manager? 

While the job of an advertising manager is to oversee all aspects of a company’s advertising efforts, this job usually focuses on digital and social media strategies.

Why is having a social media manager at your company important?

The importance of having a social media manager is that it helps to create consistency among all the different platforms your company uses, while also creating visibility.

You want potential customers to know about your products and services to attract more sales as soon as they are available.

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