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Marketing Coordinator Job Description Template

Job Description Template

Marketing Coordinator Description Template

June 14, 2021

Marketing Coordinator Job Description Template

Do you need a marketing coordinator to assist your marketing team and enhance the department’s results? Our Free Marketing Coordinator Job Description Template can help you out.

The template is crafted with user convenience in mind, allowing you to conduct the hiring process without much effort.

It’s also fully customizable so that you can add requirements, benefits, and special requests for a specific role in your company.

Furthermore, if you want to make the process even easier, you can use VIVAHR hiring software and leave all the work to us!

Ready? Let’s go! 🚀

What is a Marketing Coordinator?

Marketing coordinators are specialists who organize all the marketing projects and initiatives of a company. They conduct market analysis and create marketing campaigns that target the identified audience of the company.

The marketing coordinator role includes assisting the entire marketing department with projects and programs. Marketing coordinators handle all kinds of tasks.

Depending on the company, they are asked to coordinate events, provide content for various sources, manage and oversee social media pages, run content marketing campaigns, and more.

Considering how important it is to have a solid social media presence in modern times, each company will benefit from hiring a competent marketing coordinator.

Related Job Titles for Marketing Coordinator

The Top Marketing Coordinator Skills

Skill Why it's important

A marketing coordinator will meet regularly with various departments, so they must be eloquent in written and verbal communication exchanges. In addition, they should clearly explain the exact marketing initiatives to ensure each function of the plan is executed.


Creativity is important when it comes to the ability to create content as a marketing coordinator. Creativity is one of the necessary skills to have as a marketing coordinator because it helps motivate the customer to take action.

Critical Thinking

Marketing coordinators must be able to understand and analyze all the data of the different marketing campaigns. Then, they must make intelligent and sound decisions based on the analyzed data, leading to more efficient and productive marketing campaigns.


There will be a need to make quick decisions based on how to reply to a consumer complaint on a social media platform or creative to print; bold decision-making skills are crucial.


Marketing coordinators should be well versed in the several software programs that track the success of the different marketing campaigns that analyze data.

Marketing Coordinator Job Description Template (Free)

Would you consider yourself a dynamic and highly organized marketing coordinator? We need you! Our company is looking to hire a Marketing Coordinator with outstanding organizational and communication skills. As a marketing coordinator in our team, you will be responsible for market research, content and promotional material creation, and data analysis. Our ideal candidate has outstanding problem-solving skills, strong attention to detail, and excellent time management abilities; if this sounds like you, apply today and join our growing marketing team.

The top candidates should have a deep understanding of the various marketing methods and can comprehend how to keep the company’s brand consistent across all marketing channels. In addition, they should have excellent attention to detail, display critical thinking abilities, and practical problem-solving skills.

Marketing Coordinator Duties & Responsibilities:

  • Develop marketing initiatives.
  • Support the marketing team with advertising campaigns such as events, social media, and content marketing.
  • Create and manage online content, print, and broadcast.
  • Conduct market research to find new opportunities and increase our presence in the media.
  • Track marketing campaigns and other activities on the web and provide reports with performance charts and results.
  • Simplify complex content for clients and management.
  • Create and edit copy for all marketing channels, including social media and blogs.
  • Communicate with vendors and follow a list of projects and deadlines.
  • Keep up with new industry trends.

Marketing Coordinator Requirements:

  • Bachelor’s degree in marketing, communications, or related field.
  • At least two years of experience in content and social management, creative writing, advertising, or similar fields.
  • Previous experience with Content Management Systems (CMS).
  • Proficient in Microsoft Office and editing software such as Photoshop.
  • Outstanding organizational skills and attention to detail.
  • Ability to work under pressure and meet short deadlines.
  • Creative thinker and problem solver.

Accounting Specialist Interview Questrions

Sample Interview Questions for a Marketing Coordinator

Once you post this template on the hiring websites, you may face difficulties selecting just one candidate. Therefore, we composed the following interview questions to help you decide on a perfect applicant for the marketing coordinator position.

  1. What skills and strengths can you bring to this position?
  2. What do you know about our company?
  3. How would your coworkers describe you?
Human Resources
  1. Why are you leaving your current job?
  2. What’s one fact that’s not on your LinkedIn profile?
  3. How do you think you fit with the culture of our company?
  1. Can you tell me about a time when you had a dispute with a supervisor or colleague and how you handled the situation?
  2. How would your current manager describe you?
Technical Skills and Knowledge
  1. Could you guide us through your process of developing campaigns?
  2. How do you measure a campaign’s effectiveness?
  3. How do you conduct a market analysis?

What are the Educational Requirements for a Marketing Coordinator?

Marketing coordinators need to have a bachelor’s degree in marketing, business, communications, or related field.

However, considering they can have different duties and responsibilities depending on the company, marketing coordinators might need lower or higher education.

How Much to Pay a Marketing Coordinator when Hiring

Marketing Coordinators earn between $44,163 and $73,557 per year.

Their median annual salary is $57,098.

Hourly rates go from $22 to $36.

The median hourly rate is $28.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $22 $25 $28 $32 $36
Annual Wage $44,163 $50,328 $57,098 $65,714 $73,557

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Frequently Asked Questions about Marketing Coordinator


What are the primary responsibilities of a Marketing Coordinator?

A Marketing Coordinator is responsible for developing and executing marketing campaigns, managing social media accounts, coordinating promotional activities, conducting market research, and analyzing campaign performance to optimize marketing efforts.

What qualifications and skills are essential for a Marketing Coordinator?

Essential qualifications include a bachelor’s degree in marketing, communications, or a related field.

Key skills include strong organizational and project management abilities, excellent communication and writing skills, proficiency in digital marketing tools, and the ability to analyze and interpret marketing data.

How does a Marketing Coordinator contribute to the overall marketing strategy?

A Marketing Coordinator supports the overall marketing strategy by assisting in the development of marketing plans, creating and scheduling content, monitoring, and reporting on campaign performance, and ensuring that all marketing activities align with the company’s goals and brand guidelines.

What should be included in a job description for a Marketing Coordinator?

A job description should outline responsibilities such as developing and implementing marketing campaigns, managing social media platforms, conducting market research, analyzing marketing data, and coordinating events and promotions.

It should also list required qualifications, like a relevant degree, experience in marketing, and proficiency with marketing software and tools.

Similar Job Descriptions as Marketing Coordinator

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