October 25, 2021
This Free Content Manager Job Description Template can assist you in locating a creative and professional content manager for your company.
By providing a template that you can immediately post utilizing VIVAHR software, we make the hiring process easy for you.
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A Content Manager is a professional responsible for creating, curating, and overseeing digital content across various platforms to engage and grow an audience. They develop content strategies aligned with business goals, manage the production of articles, videos, social media posts, and other media, and ensure consistency in brand voice, style, and messaging.
Content Managers collaborate with writers, designers, and marketers to create valuable, relevant, and engaging material that resonates with the target audience. Additionally, they analyze content performance metrics, optimize strategies based on data insights, and stay updated on industry trends to keep content fresh and impactful.
Skill | Why it's important |
Content Strategy Development Skills | Content Managers must have strong skills in content strategy to create plans that align with the brand’s goals and resonate with the target audience. This skill ensures that content is cohesive, purpose-driven, and effective in attracting, engaging, and retaining customers. |
Writing and Editing Skills | A solid foundation in writing and editing is essential for Content Managers, as they are often responsible for crafting or overseeing the content that represents the brand. High-quality writing enhances credibility and professionalism, while editing ensures content is clear, error-free, and impactful. |
SEO Knowledge | Understanding search engine optimization (SEO) is crucial for Content Managers to ensure that content is discoverable and ranks well in search results. SEO skills help drive organic traffic, increase visibility, and expand the reach of the brand’s digital content. |
Data Analysis Skills | Content Managers need data analysis skills to evaluate the performance of content, track engagement metrics, and gain insights into audience preferences. Analyzing data allows them to make informed decisions, optimize future content, and continuously improve the brand’s online presence. |
Project Management Skills | Project management skills are vital for coordinating content creation, meeting deadlines, and managing multiple projects or campaigns simultaneously. Effective project management helps keep the content pipeline organized and ensures timely delivery of high-quality material, supporting a consistent brand experience across channels. |
We are looking for a creative and analytically driven Content Manager to join our thriving company! In this position, you’ll be able to express yourself and experience both personal and professional growth. You’ll have a chance to write, edit, proofread, manage a content team, and much more!
If you like establishing new content strategies to expand the company’s online presence, this could be your dream job. With us, you’ll strive and thrive, fall and rise, and you won’t have to do it alone! Sounds tempting? Apply today and experience an inspiring way to contribute to the online world!
The best way to find an ideal candidate for a job is to ask them questions that will allow you to gauge their ability and determine whether they are looking for a position that will push them in the right direction.
In addition, an interview gives employers the chance to establish whether the candidate has the skills needed for the position, use these sample interview questions for a Content Manager.
A Content Manager typically needs a bachelor’s degree in fields such as Marketing, Communications, Journalism, English, or a related area. Some positions may prefer candidates with a master’s degree, especially in digital marketing or business administration. Additionally, experience with content management systems (CMS), SEO, digital marketing tools, and analytics platforms is often required.
Continuing education, certifications in content marketing or digital marketing, and hands-on experience in creating, editing, and managing content across platforms are also valuable for this role. For content managers, on-the-job training on a company’s goods and/or services is critical.
A content manager usually earns from $32,000 to $138,500 per year, with a median annual wage of $80,932.
The hourly wages go from $15 to $67, and the median hourly wage is $39.
Percentile | 10% | 25% | 50% (Median) |
75% | 90% |
Hourly Wage | $15 | $26 | $39 | $45 | $67 |
Annual Wage | $32,000 | $54,500 | $80,932 | $94,000 | $138,500 |
A Content Manager should have strong writing and editing skills, proficiency in content management systems, a good understanding of SEO principles, the ability to analyze content performance data, and excellent communication skills to collaborate with other departments.
A Content Manager plays a crucial role in developing and executing content strategies that align with the company’s branding and marketing goals, thereby enhancing online presence, engaging the target audience effectively, and ultimately driving leads and conversions.
Responsibilities usually include developing content strategies, managing a content calendar, overseeing the creation and publishing of content across various platforms, ensuring content quality and consistency, and analyzing performance metrics to guide future content decisions.
Success can be measured through several key performance indicators (KPIs) such as increased website traffic, higher engagement rates, improved search engine rankings, growth in social media followers, and enhanced lead generation and conversion rates.
Do you wish to create an engaging job description? We’ve got you covered with our FREE Content Creator Job Description Template that has everything you need.
This FREE Content Editor Job Description Template could help you find a creative and professional sales consultant for your business. Our template can assist you with your hiring.
If you need some assistance in finding your future employee, we are here to help out! This FREE Content Coordinator Job Description Template may assist you in attracting a creative and professional content manager.
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