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Content Strategist Job Description Template

Job Description Template

Content Strategist Job Description Template

October 17, 2022

Content Strategist Job Description Template

Are you thinking about refreshing your business and recruiting new people? We can help you reach your goals and find the perfect candidates! Check out this FREE Content Strategist Job Description Template and use it to learn everything you need to know about this position, such as the most essential skills and responsibilities.

Once you understand what this position is all about, you will be ready to attract qualified candidates by creating an engaging job offer!

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What is a Content Strategist?

Content Strategists are professionals responsible for creating, developing, and implementing creative and engaging content strategies and ideas for the company’s or organization’s online publications across social media.

They conduct research to identify market trends and target audiences and work towards achieving business goals.

Content Strategists work with content creators, designers, developers, and other professionals to develop content requirements and brainstorm ideas for various online posts, such as blog posts, articles, and Youtube videos to boost customer engagement.

Related Job Titles for Content Strategist

The Top Content Strategist Skills

Skill Why it's important
Writing Although Content Strategists usually don’t write content daily, they still must have exceptional writing skills. Writing skills allow them to direct and edit the content and understand what brings the best results. Writing skills are necessary when they write emails and letters to current and potential clients.
Creativity Creativity refers to the Content Strategist’s ability to come up with unique and engaging content ideas and present them to the intended audience. They use this skill to brainstorm ways to make the content more captivating and relatable. They express their creativity through graphics, headlines, posts, etc.
SEO SEO, or search engine optimization, is an essential skill for Content Strategists which allows them to increase and maintain website visibility in search engines. SEO skills help Content Strategists ensure a website has all the necessary elements and keywords to reach the highest results on search results.
Analytical Skills Content Strategists use analytical skills to track and measure digital data. Analytical skills help them identify trends, patterns, and relevant information and determine what content is the most effective and what type of content the audience prefers best. Therefore, analytical Content Strategists are more likely to elevate the company’s performance.
Communication Content Strategists work with many different professionals, including writers, editors, designers, developers, freelancers, etc. Effective and clear communication is the key to success because it allows them to explain topics and convey ideas. Also, communication is useful since it helps them collaborate with colleagues on developing content strategies and campaigns.

Content Strategist Job Description Template (Free)

Our company is hiring creative Content Strategists to join our marketing department. As a Content Strategist, your goal will be to develop and implement effective content strategies that will attract and engage customers. Your job entails conducting extensive research on industry trends and customer preferences. You will also be responsible for identifying which types of content bring the best results and creating unique content materials for online publications.

In this position, you will also be in charge of delegating tasks to writers and editors and collaborating with content management and creative teams to execute business objectives. To be successful as a Content Strategist, you should have the knowledge and skill to track important data and elevate the company’s performance by implementing appropriate actions.

Ultimately, the ideal candidate for this position should have excellent SEO knowledge, analytical, communication, presentation, and writing skills, as well as a creative mind.

Content Strategist Duties & Responsibilities:

  • Develop clear and captivating online content to meet the company’s brand image and customer needs
  • Improve the existing content to increase engagement
  • Conduct in-depth research on industry trends, technology developments, and customer preferences
  • Analyze data, marketing strategies, and feedback to identify what type of content brings the best results
  • Brainstorm and create unique content for social media channels and other online publications
  • Ensure that content strategies meet business objectives and reach the intended audience
  • Develop and implement guidelines for content tone and language style
  • Collaborate with content management and creative teams and writers to develop effective content strategies
  • Create, plan, and adjust editorial calendars and schedules to ensure timely publications
  • Delegate tasks to writers and editors and provide feedback regarding their work
  • Conduct SEO research, industry trends research, and keyword analysis
  • Track website statistics, such as page view and time on site to establish which type of content is most successful

Content Strategist Requirements:

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or Advertising
  • A Master’s degree is an advantage
  • Previous work experience as a Content Strategist, Content Manager, or a similar position
  • Experience in content strategy and project management
  • Strong knowledge of SEO guidelines and keyword research
  • Knowledge of social media and content management systems
  • Outstanding writing and communication skills
  • Exceptional analytical and research skills
  • Creativity and innovation

Accounting Specialist Interview Questrions

Sample Interview Questions for a Content Strategist

Once you gather up all the received applications, you can use these sample interview questions for Content Strategist with Candidate Scorecard. Use the questions below to find the candidate best suited for the job more easily.

  1. How did you become interested in writing and content management?
  2. What are some of your best qualities?
  3. What is your favorite hobby?
Human Resources
  1. What skills do you consider the most important for a Content Strategist?
  2. What do you hope to achieve if you get a job in our company?
  3. Do you have the relevant working experience to make you qualified for this position?
  1. Are there any aspects of content strategy that you find challenging?
  2. Have you ever led a large project and how did you manage it?
  3. How well do you manage deadlines?
Technical Skills and Knowledge
  1. What does your process of identifying customer preferences look like?
  2. How would you elevate a content strategy that appears ineffective?
  3. What is your experience with SEO and keyword research?

What are the Educational Requirements for a Content Strategist?

Content Strategists typically earn a Bachelor’s degree in English, Journalism, Communications, Marketing, or a similar field.

Some employers would hire a candidate with an Associate’s degree, but with relevant working experience.

Above mentioned degrees effectively prepare candidates in terms of language, writing, and research knowledge.

However, the majority of candidates will begin their careers in entry-level positions and gradually gain knowledge, skills, and experience.

How Much to Pay a Content Strategist when Hiring

Content Strategists earn between $32,000 and $145,500 per year.

Their median annual salary is around $90,835.

Hourly wages range from $16 and $70.

The median hourly wage is around $44.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $16 $27 $44 $54 $70
Annual Wage $32,000 $56,500 $90,835 $112,000 $145,500

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Frequently Asked Questions about Content Strategist


What does a Content Strategist do?

Content Strategists develop, create, and implement engaging content strategies to align with the brand image and customer preferences and needs.

They brainstorm innovative and creative ideas to boost the company’s performance on social media and other online publications.

Who do Content Strategists work with?

Content Strategies work with many different professionals and teams, such as content management and creative team, writers, developers, editors, designers, stakeholders, etc.

Who do Content Strategists report to?

Content Strategists usually report to Content Managers.

They approve or deny Content Strategists’ ideas and ensure those ideas correspond with the company’s objectives and image.

How much do Content Strategists earn per year?

Content Strategists earn between $32,000 and $145,500 annually.

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