October 17, 2022
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Content Strategists are professionals responsible for creating, developing, and implementing creative and engaging content strategies and ideas for the company’s or organization’s online publications across social media.
They conduct research to identify market trends and target audiences and work towards achieving business goals.
Content Strategists work with content creators, designers, developers, and other professionals to develop content requirements and brainstorm ideas for various online posts, such as blog posts, articles, and Youtube videos to boost customer engagement.
|Why it's important
|Although Content Strategists usually don’t write content daily, they still must have exceptional writing skills. Writing skills allow them to direct and edit the content and understand what brings the best results. Writing skills are necessary when they write emails and letters to current and potential clients.
|Creativity refers to the Content Strategist’s ability to come up with unique and engaging content ideas and present them to the intended audience. They use this skill to brainstorm ways to make the content more captivating and relatable. They express their creativity through graphics, headlines, posts, etc.
|SEO, or search engine optimization, is an essential skill for Content Strategists which allows them to increase and maintain website visibility in search engines. SEO skills help Content Strategists ensure a website has all the necessary elements and keywords to reach the highest results on search results.
|Content Strategists use analytical skills to track and measure digital data. Analytical skills help them identify trends, patterns, and relevant information and determine what content is the most effective and what type of content the audience prefers best. Therefore, analytical Content Strategists are more likely to elevate the company’s performance.
|Content Strategists work with many different professionals, including writers, editors, designers, developers, freelancers, etc. Effective and clear communication is the key to success because it allows them to explain topics and convey ideas. Also, communication is useful since it helps them collaborate with colleagues on developing content strategies and campaigns.
Our company is hiring creative Content Strategists to join our marketing department. As a Content Strategist, your goal will be to develop and implement effective content strategies that will attract and engage customers. Your job entails conducting extensive research on industry trends and customer preferences. You will also be responsible for identifying which types of content bring the best results and creating unique content materials for online publications.
In this position, you will also be in charge of delegating tasks to writers and editors and collaborating with content management and creative teams to execute business objectives. To be successful as a Content Strategist, you should have the knowledge and skill to track important data and elevate the company’s performance by implementing appropriate actions.
Ultimately, the ideal candidate for this position should have excellent SEO knowledge, analytical, communication, presentation, and writing skills, as well as a creative mind.
Once you gather up all the received applications, you can use these sample interview questions for Content Strategist with Candidate Scorecard. Use the questions below to find the candidate best suited for the job more easily.
Content Strategists typically earn a Bachelor’s degree in English, Journalism, Communications, Marketing, or a similar field.
Some employers would hire a candidate with an Associate’s degree, but with relevant working experience.
Above mentioned degrees effectively prepare candidates in terms of language, writing, and research knowledge.
However, the majority of candidates will begin their careers in entry-level positions and gradually gain knowledge, skills, and experience.
Content Strategists earn between $32,000 and $145,500 per year.
Their median annual salary is around $90,835.
Hourly wages range from $16 and $70.
The median hourly wage is around $44.
Content Strategists develop, create, and implement engaging content strategies to align with the brand image and customer preferences and needs.
They brainstorm innovative and creative ideas to boost the company’s performance on social media and other online publications.
Content Strategies work with many different professionals and teams, such as content management and creative team, writers, developers, editors, designers, stakeholders, etc.
Content Strategists usually report to Content Managers.
They approve or deny Content Strategists’ ideas and ensure those ideas correspond with the company’s objectives and image.
Content Strategists earn between $32,000 and $145,500 annually.
Do you wish to create an engaging job description? We’ve got you covered with our FREE Content Creator Job Description Template that has everything you need.
Feel free to use this FREE Content Writer Job Description Template in your recruitment process. In order to achieve the best results, we recommend utilizing VIVAHR software.
This FREE Content Editor Job Description Template could help you find a creative and professional sales consultant for your business. Our template can assist you with your hiring.