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What is a Channel Marketing Manager?
Channel Marketing Managers create and implement marketing campaigns to promote the company’s products and services on specific advertising channels.
They use a variety of marketing strategies, develop marketing plans based on customer preferences, market trends, and competition, and monitor the implementation of marketing campaigns to appropriate channels.
They are also responsible for optimizing social media platforms and websites for marketing campaigns, collecting campaign data and feedback, evaluating the campaign’s success, and maintaining accurate reports on marketing activities.
Channel Marketing Managers also oversee the marketing team’s performance and provide guidance and support to team members.
