Sales & Support: +1 (480) 360-6463
Sales & Support: +1 (480) 360-6463
Social Media Manager Job Description Template

Job Description Template

Social Media Manager Description Template

August 24, 2021

Social Media Manager Job Description Template

Are you looking to hire a Social Media Manager to join your company? We have the perfect solution. With our applicant tracking system, you can use this Free Social Media Manager Job Description Template to attract qualified candidates, hire the employees you see fit, and save a lot of time.

This template is customizable, so you can add additional requirements or descriptions and post them to job boards. We hope this will make the whole process easier.

Ready? Let’s go! 🚀

What is a Social Media Manager?

A Social Media Manager is a professional responsible for creating, curating, and managing content across social media platforms to engage audiences, build brand awareness, and achieve business goals. They develop and implement social media strategies, analyze performance metrics, and ensure that content aligns with the brand’s voice and objectives. Additionally, they interact with followers, respond to comments and messages, and stay updated on trends to maintain a strong online presence.

Their role often involves collaboration with marketing teams, designers, and other stakeholders to create cohesive campaigns. Social Media Managers play a crucial role in building brand awareness, fostering customer engagement, and driving traffic to the organization’s website or products through various social media channels.

Related Job Titles for Social Media Manager

The Top Social Media Manager Skills

Skill Why it's important
Creativity

Social Media Managers must create compelling, engaging, and relevant content tailored to each platform. This skill is crucial because high-quality content captures attention, encourages interaction, and reflects the brand’s personality and values. Effective storytelling fosters an emotional connection with the audience, leading to stronger brand loyalty and customer retention.

Strategic Thinking

Crafting and executing a social media strategy aligned with business goals is vital. This skill ensures that social media efforts are purposeful, measurable, and contribute to larger marketing and sales objectives. It helps employers avoid ad-hoc posting, maximize ROI, and maintain consistent messaging across campaigns.

Data Analysis and Insights

Proficiency in analyzing social media metrics and drawing actionable insights is essential for optimizing performance. Social Media Managers use data to assess engagement, audience behavior, and campaign success, enabling data-driven decisions that refine strategies and improve results over time.

Community Management

Managing online communities by responding to comments, engaging with followers, and addressing concerns in a timely manner is key. This skill is important because it builds trust, enhances customer satisfaction, and fosters a positive brand reputation. A well-managed community can also lead to organic growth and advocacy.

Adaptability and Trend Awareness

Social media trends, algorithms, and audience preferences are constantly evolving. A Social Media Manager needs to be flexible and stay informed about changes in the digital landscape. This skill is critical for keeping content relevant, leveraging new opportunities, and ensuring the brand remains competitive in a fast-paced environment.

Social Media Manager Job Description Template (Free)

Our company is looking for a Social Media Manager who can help make their posts more engaging. The perfect candidate will have good storytelling skills and an understanding of creating content in multiple formats. When appropriate, use specific channels according to the audience’s needs on Facebook, Twitter, Instagram, etc.

We are looking for someone who can create video content, blog posts, images, and text for Facebook. The ideal candidate will develop strategies for expanding the brand’s presence on social media platforms.

Social Media Manager Duties & Responsibilities:

  • Develop and implement social media strategies aligned with business goals.
  • Create, curate, and manage engaging content across all social media platforms.
  • Monitor and respond to comments, messages, and mentions to foster community engagement.
  • Analyze social media metrics, prepare reports, and adjust strategies based on performance data.
  • Stay updated on social media trends, tools, and best practices to enhance brand presence.
  • Collaborate with marketing, design, and content teams to execute cohesive campaigns.
  • Plan and manage paid social media advertising campaigns to drive growth and conversions.
  • Ensure content aligns with the brand’s voice, values, and target audience.
  • Conduct competitor analysis to identify opportunities and maintain a competitive edge.
  • Handle crisis communication and manage the brand’s reputation on social platforms.

Social Media Manager Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  • Proven experience as a Social Media Manager or in a similar role.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Excellent written and verbal communication skills.
  • Experience with content creation, including copywriting, graphic design, and video editing.
  • Analytical skills and the ability to interpret social media metrics and data.
  • Knowledge of paid social advertising campaigns and budgeting.
  • Creativity and adaptability to create engaging content and respond to trends.
  • Strong organizational and multitasking abilities.
  • Familiarity with SEO, web traffic metrics, and digital marketing principles (a plus).

Accounting Specialist Interview Questrions

Sample Interview Questions for a Social Media Manager

The best way to find an ideal candidate for a job is to ask them questions that will allow you to gauge their ability and determine whether they are looking for a position that will push them in the right direction.

In addition, an interview gives employers the chance to establish whether the candidate has the skills needed for the position, use these sample interview questions for a Social Media Manager.

Personal
  1. What inspired you to pursue a career in social media management?
  2. How do you stay motivated and creative under tight deadlines?
  3. Can you describe a social media campaign you are particularly proud of, and why?
Human Resources
  1. How do you handle conflicts within a team or disagreements on campaign ideas?
  2. How do you ensure effective communication with diverse team members?
  3. Can you share an example of how you resolved a challenging situation with a colleague or client?
Management
  1. How do you prioritize tasks when managing multiple social media accounts or campaigns?
  2. How do you measure the success of your social media strategy?
  3. What steps do you take to stay within a budget while achieving campaign goals?
Technical Skills and Knowledge
  1. Which social media tools and analytics platforms do you prefer, and why?
  2. How do you approach optimizing content for different social media platforms?
  3. What is your process for staying updated on algorithm changes and trends?

What are the Educational Requirements for a Social Media Manager?

The educational requirements for a Social Media Manager typically include a bachelor’s degree in Marketing, Communications, Public Relations, or a related field. This educational background provides foundational knowledge in areas like branding, consumer behavior, and content strategy, which are crucial for managing social media effectively.

Employers may also value certifications in social media marketing, digital marketing, or analytics tools, as these demonstrate specialized expertise and a commitment to staying current in the field. While formal education is important, employers often prioritize practical experience and a proven track record of success in managing social media platforms and campaigns.

How Much to Pay a Social Media Manager when Hiring

A social media manager’s salary also varies from company to company.

A company can be a small or large for-profit or nonprofit organization, which will affect the type of duties they expect their social media managers to perform.

A typical salary for a social media manager is $64,845 a year.

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $12 $23 $31 $37 $45
Annual Wage $24,500 $47,500 $64,845 $76,500 $95,500

Get the latest posts in your email

Subscribe to our Newsletter

350+ Hiring Templates

Getting your job filled faster and hiring with more confidence starts with having the right tools and framework.

Frequently Asked Questions about Social Media Manager

 

What are the essential duties of a social media manager?

Some of the essential duties that a social media manager might have are understanding what each platform is for and how it works.

Along with telling stories in ways their brand finds compelling, collaborating with other departments to create marketing campaigns, and taking the initiative with projects.

What are some qualities that make someone a good candidate for a 

social media manager?

Some qualities that make someone a good candidate for social media manager include multitasking and taking the initiative while also understanding what the company uses each channel for rather than just posting things without giving them any purpose.

What is the difference between a Social Media Manager and an Advertising Manager? 

While the job of an advertising manager is to oversee all aspects of a company’s advertising efforts, this job usually focuses on digital and social media strategies.

Why is having a social media manager at your company important?

The importance of having a social media manager is that it helps to create consistency among all the different platforms your company uses, while also creating visibility.

You want potential customers to know about your products and services to attract more sales as soon as they are available.

Similar Job Descriptions as Social Media Manager

Related Articles

Social Media Specialist Job Description Template

Creating a job description can be a time-consuming task. This is why we have created a FREE Social Media Specialist Job Description Template for you.

Social Media Analyst Job Description Template

There’s no need to be concerned; we’re here to help you with your prospect search. If you utilize VIVAHR’s FREE Social Media Analyst Job Description Template, you’ll be well on your way to recruiting a new team member.

Social Media Coordinator Job Description Template

A Social media coordinator’s job is to create original and engaging content that will attract more clients, followers of customers, increase web trafficking, and promote your brand. So, one of the first and most essential steps towards hiring a qualified bank teller is creating a suitable instructive job description to attract the right applicants.

98% of Capterra reviewers recommend VIVAHR to a colleague

Social Media Manager Job Description Template

"The easiest applicant tracking system out there!"

Click Here to View
Social Media Manager Job Description Template

"Very helpful hiring tool for growning company."

Click Here to View
Social Media Manager Job Description Template

"Extremely helpful in organizing our flow of candidates."

Click Here to View