Sales & Support: +1 (480) 360-6463
Sales & Support: +1 (480) 360-6463
Public Relations Director Job Description Template

Job Description Template

Public Relations Director Description Template

November 12, 2021

Public Relations Director Job Description Template

Writing an attractive job description can be a difficult task. Finding suitable candidates and not knowing what to prioritize in a job description is frustrating and time-consuming. Don’t worry we’ve got you covered with this Free Public Relations Director Job Description Template.

This job template includes everything from duties and responsibilities to interview questions to help you pick just the right candidate.

Try using our Public Relations Director Job Description Template and combine it with VIVAHR software for best results.

You can create a customized template that fits all your needs and requirements, making a wonderful and effective job description that you can then post to job posting sites.

Let’s go! 🚀

What is a Public Relations Director?

Public relations directors are people who are in charge of creating and maintaining a public image of a client, brand, or company.

They organize press conferences, handle social media, and negotiate advertising opportunities.

Public relations directors also use analytics to ensure success and establish strong relationships with clients.

When interviewing public relations directors, make sure and keep an eye out for those who have great organizational skills and excellent leadership skills.

Related Job Titles for Public Relations Director

The Top Public Relations Director Skills

Skill Why it's important
Communication Skills

Communication is key to being a good public relations director. You will not only be communicating within your team but with clients and you will also be representing those clients, sometimes even speaking out or giving statements in their name. Make sure you are always eloquent and prepared. Communication is the most important skill to being a good public relations director.

Leadership Skills

Being a director in any field of work requires knowing how to lead a team to success and maintaining a good balance in the workplace. You are responsible for overseeing many departments and positions and you have to make sure people stay motivated and enthusiastic. A good leader is also a great planner, making sure everybody meets their deadline and knows how they are contributing to the overall project.


A public relations director should be skillful and creative in some situations, especially when facing a PR disaster. Creativity can help you evade certain situations for your clients and sometimes even solve the problem altogether. Keep an open mind to ideas and make sure you always find the best approach for something.

Ability to prioritize and plan effectively

This can be an unpredictable job sometimes, things can change within minutes, a problem can arise or good news can come out of nowhere. This is why you have to be well organized and know how to prioritize. Being good at project management and time management is always a plus, it will help you work efficiently.

Presentation Skills

Public relations is all about public presentation. Being a good presenter will create a good image for the brand, the company, or the client. Practice makes perfect so make sure that when you have a press conference you know exactly what to say and how to present it. The tone of your voice, your looks, and what you have to say are all important when presenting.

Public Relations Director Job Description Template (Free)

We are currently looking for a creative and experienced Public Relations Director to lead our team and strategize and create campaigns that create a good public image for our clients. In this position, you will be expected to meet with our clients, present your ideas and strategies to them, and make sure they are satisfied with the plans and outcomes. You will also be responsible for leading the team and coordinating different departments, making sure everybody meets their deadlines.

A public relations director is responsible for establishing and maintaining relationships with clients and communicating effectively with the social media department and other marketing departments.

To be a successful public relations director, you must demonstrate excellent leadership skills, great knowledge in the field, and previous work experience. Our ideal candidate is eloquent, remains calm in stressful situations, and can lead a team easily.

Public Relations Director Duties & Responsibilities:

  • Meet with clients to establish their needs and goals
  • Communicate with different departments to plan contempt
  • Work with the social media team, marketing team, and PR team to set strategies and plans
  • Establish relationships with clients and maintain them
  • Negotiate advertising opportunities with different media outlets
  • Stay on top of industry trends and innovations
  • Motivate the team and make sure everyone meets their deadlines
  • Present the strategy and plan to clients and advise them
  • Take in feedback from clients and report results to them
  • Prioritize tasks and plan them effectively with good time management and project management skills

Public Relations Director Requirements:

  • Bachelor’s degree in public relations, and advertising. marketing or similar field
  • A Master’s degree is a plus
  • Excellent communication skills (both verbal and written)
  • Great strategic skills for planning campaigns
  • Superb knowledge of social media platforms
  • Leadership skills
  • In-depth knowledge of industry trends and innovations

Accounting Specialist Interview Questrions

Sample Interview Questions for a Public Relations Director

Once you gather all the received applications, you can use these sample interview questions for a Public Relations Director.

  1. Why did you want to become a public relations director?
  2. Where do you see yourself in 5 years?
  3. What are the most important skills a public relations director should have?
Human Resources
  1. How do you resolve a problem with an unsatisfied client?
  2. Have you ever had someone on the team get into an argument? How did you resolve it?
  3. How do you stay motivated and relevant?
  1. Tell me about one of your biggest PR challenges. Why was it a challenge and how did you handle it?
  2. How do you coordinate the team and motivate them?
  3. How do you prioritize your projects and tasks?
Technical Skills and Knowledge
  1. Could you describe to me the difference between public relations and marketing?
  2. How do you attract new clients? What methods do you use?
  3. Tell me about a time you revamped a company’s image.

What are the Educational Requirements for a Public Relations Director?

To become a public relations director one must acquire a bachelor’s degree in public relations, marketing, advertising, or a similar area of study.

Some employers even ask for a master’s degree.

This is a position that requires a lot of previous work experience and knowledge, so to be considered, you have to be experienced.

How Much to Pay a Public Relations Director when Hiring

The salary of a Public Relations Director varies based on the previous job experience and education as well as the location (state/city) of the office or company they are employed in.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $55 $63 $71 $81 $90
Annual Wage $114,188 $130,577 $148,579 $169,145 $187,871

Get the latest posts in your email

Subscribe to our Newsletter

350+ Hiring Templates

Getting your job filled faster and hiring with more confidence starts with having the right tools and framework.

Frequently Asked Questions about Public Relations Director


What are the main responsibilities of a Public Relations Director?

Public Relations Directors oversee communication strategies, media relations, event management, and crisis communication efforts.

What qualifications and skills are necessary for a Public Relations Director?

Candidates typically need a bachelor’s degree in communications or related fields, along with strong communication, leadership, and crisis management skills.

How does a Public Relations Director contribute to organizational success?

By shaping and maintaining a positive public image, fostering media relationships, and enhancing brand credibility, they significantly impact the organization’s reputation and growth.

What challenges do Public Relations Directors face, and how do they address them?

Challenges include crisis management, negative publicity, and adapting to media changes. They address these by proactive strategies, strong media ties, and staying ahead of industry trends.

Similar Job Descriptions as Public Relations Director

Related Articles

Public Relations Assistant Job Description Template

Are you having trouble discovering suitable candidates for your business? No more wasting time and dull recruitment processes! We are here to help you find the best individuals by providing you with comprehensive resources! Let’s start with FREE Public Relations Assistant Job Description Template!

Communications Director Job Description Template

This FREE Communications Director Job Description sample may help you write a job ad that will attract the best and most qualified candidates.

Public Relations Manager Job Description Template

This FREE Public Relations Manager Job Description Template can assist you in locating a business-oriented Public Relations Manager. We are providing you with a template that you can immediately post utilizing VIVAHR software.

98% of Capterra reviewers recommend VIVAHR to a colleague

Public Relations Director Job Description Template

"The easiest applicant tracking system out there!"

Click Here to View
Public Relations Director Job Description Template

"Very helpful hiring tool for growning company."

Click Here to View
Public Relations Director Job Description Template

"Extremely helpful in organizing our flow of candidates."

Click Here to View