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Marketing Strategist Job Description Template

Job Description Template

Marketing Strategist Job Description Template

November 28, 2022

Marketing Strategist Job Description Template

Are you ready to hire a new Marketing Strategist? We will provide you with every information and detail you need for an effortless and easy hiring process. First, take a look at this FREE Marketing Strategist Job Description Template to learn about this position.

You can fully customize this template and let prospective candidates know what it takes to be successful as a Marketing Strategist!

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What is a Marketing Strategist?

Marketing Strategists are professionals responsible for developing, executing, and implementing specific marketing goals.

They collaborate with other professionals and internal teams to identify the best way to promote products or services and therefore reach the target audience.

Marketing Strategists conduct detailed market research to identify opportunities for growth and business development.

They gather and analyze customer feedback, business metrics, and data and ensure their marketing strategies and ideas align with the overall company’s image and long-term objectives.

Related Job Titles for Marketing Strategist

The Top Marketing Strategist Skills

Skill Why it's important
Communication Marketing Strategists must be excellent communicators in order to excel in their job. They use communication to convey their ideas and plans and explain and present marketing strategies to other marketing professionals. They must ensure everyone understands their ideas and visions.
Research Research is an important aspect of Marketing Strategists’ job. They need strong research skills to examine and identify the target audience and the market they are working in. This skill helps them understand their customers’ preferences and market opportunities, which further allows them to create engaging strategies that will appeal to customers.
Creativity Marketing Strategists should be innovative and creative to excel in their position. Creativity helps them generate new and unique ideas and solutions for attractive marketing campaigns and strategies. Creativity allows them to engage customers and encourage them to take action.
Strategic Thinking Strategic thinking is the ability to analyze various business situations and opportunities and determine the best course of action. Marketing Strategists use strategic thinking to understand business goals and objectives, create suitable campaigns, and incorporate social media, marketing, public relations, and other aspects into a mutually successful mission.
Analytical Strong analytical skills are essential for Marketing Strategists. Through effective analysis, Marketing Strategists are able to examine customer feedback, metrics, data, competition, and other information to come up with logical and beneficial conclusions and further actions. Analytical skills help them determine which strategies and campaigns are successful, and which areas need improvement.

Marketing Strategist Job Description Template (Free)

We are searching for a competent Marketing Strategist to join our company. As a Marketing Strategist, you will be responsible for brainstorming, developing, and implementing innovative and attractive marketing strategies and campaigns to promote our products and services. You will coordinate with other marketing professionals to set marketing goals and objectives that will align with the company’s brand image. Also, you will incorporate public relations efforts and social media channels into engaging marketing campaigns.

Additionally, your job will be to conduct thorough market research to identify business opportunities and areas of improvement. You will analyze customer feedback, business metrics, data, and other information to improve business performance.

In the end, to excel as a Marketing Strategist, you should have outstanding communication, creativity, analytical, research, and strategic skills.

Marketing Strategist Duties & Responsibilities:

  • Develop and set specific marketing goals for the company
  • Conduct thorough market research to identify business opportunities and understand market demands
  • Establish and implement marketing strategies that align with business targets and objectives
  • Develop branding campaigns, public relations efforts, and social media marketing
  • Gather and analyze customer feedback, business metrics, and data to identify customer preferences and buying habits
  • Brainstorm unique marketing ideas to develop, launch, and promote new products and services
  • Evaluate sales and marketing key performance indicators
  • Assist in creating content for social media platforms and websites
  • Liaise and collaborate with internal teams to ensure brand consistency
  • Establish a strong and long-term web and social media presence
  • Coordinate with designers and other professionals to develop print ads, online ads, commercials, and other forms of advertising
  • Write and distribute reports on marketing performance
  • Provide recommendations and improvements to marketing and communications teams
  • Keep up-to-date with the latest marketing and industry trends and innovations

Marketing Strategist Requirements:

  • Bachelor’s degree in marketing, communications, business, or a similar field
  • A Master’s degree is a plus
  • Extensive working experience in the marketing industry in positions such as Marketing Manager
  • Proficiency with marketing software, MS Office, and content management systems
  • Knowledge of SEO/SEM and Google Analytics
  • Experience with social media and basic web design
  • Exceptional communication skills
  • Outstanding research and analytical skills
  • Strategic thinking and decision-making

Accounting Specialist Interview Questrions

Sample Interview Questions for a Marketing Strategist

Once you gather up all the received applications, you can use these sample interview questions for Marketing Strategist.

  1. How would you briefly describe your personality?
  2. What interests you the most about marketing?
  3. What is one thing that you would like to change about yourself?
Human Resources
  1. How did you start your marketing career?
  2. What qualities are necessary for a successful Marketing Strategist?
  3. Why did you decide to leave the previous company you worked in?
  1. Who would you say is our target audience?
  2. What methods do you use to measure the success of a marketing campaign?
  3. How would you rate your collaboration skills?
Technical Skills and Knowledge
  1. What is your experience with market research and data analysis?
  2. What would you do if you noticed that the audience is not corresponding with the strategy you implemented?
  3. What do you think is more effective and why – social media ads or traditional television ads?

What are the Educational Requirements for a Marketing Strategist?

A typical educational requirement for Marketing Strategists is a Bachelor’s degree in marketing, communications, business, or a similar field.

A Master’s degree in these fields can be a bonus while hiring.

Companies usually look for candidates who have extensive working experience in the marketing industry.

Candidates can earn knowledge and experience through internship programs, seminars, or entry-level positions in the marketing industry.

How Much to Pay a Marketing Strategist when Hiring

Marketing Strategists earn between $19,000 and $91,500 per year.

Their median annual salary is $59,371.

Hourly rates go from $9 to $44.

The median hourly rate is $29.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $9 $20 $29 $34 $44
Annual Wage $19,000 $42,000 $59,371 $70,000 $91,500

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Frequently Asked Questions about Marketing Strategist


What do Marketing Strategists do?

Marketing Strategists plan, develop, and execute innovative and creative marketing campaigns and strategies to engage customers and promote the company’s products and services.

They conduct market research to identify target customers, their preferences and buying habits.

They also assist in creating social media ads, recommend changes and improvements to sustain successful business performance, and write reports on marketing performance.

Who do Marketing Strategists report to?

Marketing Strategists report to different senior executives depending on the type of company they work in.

They typically report to the Marketing Director or VP of Marketing.

What makes a successful Marketing Strategist?

Successful Marketing Strategists must be highly knowledgeable about the marketing industry, practices, and tactics.

They also must have exceptional communication, creativity, strategic thinking, collaboration, analytical, and research skills.

How much do Marketing Strategists earn per year?

Marketing Strategists earn between $19,000 and $91,500 annually.

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