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Communications Manager Job Description Template
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Communications Manager Job Description Template

Job Description Template

Communications Manager Job Description Template

November 4, 2022

Communications Manager Job Description Template

Are you ready to find new team members during your hiring adventure? Let’s waste no more time! Take this FREE Communications Manager Job Description Template, a detailed guide that will help you distinguish the best candidates!

We made a list of the most essential skills, requirements, and responsibilities of a Communications Manager, but you have the freedom to customize this template as you want to make it more attractive and relatable!

Once you turn this template into an engaging job offer, you can continue your hiring process with our applicant tracking system, VIVAHR Software!

There is nothing more satisfying than having all the necessary business features, tips, and resources in one place!

You can even distribute your job opportunities to more than 50 job posting sites around the country, and many more amazing options!

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What is a Communications Manager?

Communications Manager is a mid-level managerial role in companies and organizations.

Communications Managers establish and implement communications programs and strategies to build and promote the company’s public image and raise brand awareness.

They are responsible for monitoring internal and external communications in the workplace, promoting the company’s products and services through effective and engaging campaigns and events, monitoring media coverage, and liaising with the press, media, and influential individuals.

Related Job Titles for Communications Manager

The Top Communications Manager Skills

Skill Why it's important
Communication As their title speaks for itself, Communications Managers must be amazing and confident communicators. Communication allows them to be good leaders, convey important messages and ideas, and interact with many different individuals and departments on various levels. Through first-rate communication, Communications Managers build and maintain strong relationships with both customers and other parties.
Leadership Leadership skills are essential for Communications Managers because they are mainly responsible for managing, coordinating, and motivating their team. Communications Managers also take charge of projects that require leadership. Leaders create a stimulating working environment and help their team grow professionally.
Public Relations Leadership skills are essential for Communications Managers because they are mainly responsible for managing, coordinating, and motivating their team. Communications Managers also take charge of projects that require leadership. Leaders create a stimulating working environment and help their team grow professionally.
Marketing Communications Managers with effective marketing skills are able to achieve significant success. Their marketing skills and knowledge involve the ability to create an appealing message that will attract the targeted audience and encourage them to purchase products or use services.
Strategic Mind Communications Managers must be great strategic thinkers and come up with productive and effective ideas and plans. Strategic thinking helps them observe the company’s actions and implement changes if necessary. This skill also allows them to think about the outcomes of different campaigns or strategies and their impact on the company.

Communications Manager Job Description Template (Free)

Our company is looking for an experienced Communications Manager to lead our communications team. In this position, you will be responsible for monitoring and coordinating internal and external communications to ensure a clear and consistent brand message. Additionally, you will create, develop, and implement communications and marketing strategies to build customer relationships, brand awareness, and public image. You will also create attractive and engaging press releases, social media content, newsletters, and other marketing materials.

As a successful Communications Manager, your goal will be to determine the effectiveness of communications campaigns and strategies and identify areas of improvement to increase sales, promote products and services, and maintain media presence and public recognition. In the end, you will identify and resolve communication-related issues and train and motivate communications staff.

In summary, an ideal candidate for this position must have extraordinary communication, marketing, leadership, strategic thinking, and public relations skills.

Communications Manager Duties & Responsibilities:

  • Monitor internal and external communications in the workplace, ensuring a clear and consistent message
  • Create, develop, and implement effective communications strategies to build customer relationships, brand awareness, and public image
  • Review and evaluate marketing and communications campaigns to determine their effectiveness
  • Brainstorm and develop new products and services based on customers’ reactions and feedback
  • Establish and implement public relations strategies to build brand awareness, increase sales, and promote products or services
  • Review media coverage to identify any negative marketing
  • Organize and coordinate meetings, promotions, conferences, and other events
  • Create attractive and engaging press releases, newsletters, and other marketing materials
  • Prepare and maintain accurate media activity reports
  • Collaborate with the marketing department to generate new marketing strategies and ideas
  • Address and resolve communication-related issues
  • Lead, train, and supervise the communications staff

Communications Manager Requirements:

  • Bachelor’s degree in public relations, communications, marketing, journalism or a related field
  • Master’s degree preferred
  • Minimum 5 years prior working experience in similar marketing or communications roles
  • Experience in developing and executing marketing and communications strategies and campaigns
  • Project management experience
  • Extraordinary communication and public speaking
  • Ability to collaborate with various departments, press, and media
  • Leadership abilities
  • Strategic mind

Accounting Specialist Interview Questrions

Sample Interview Questions for a Communications Manager

Once you gather up all the received applications, you can use these sample interview questions foraCommunications Manager.

Personal
  1. Can you tell us more about yourself?
  2. Who is your role model?
  3. Have you always wanted to pursue a Communications Manager career path?
Human Resources
  1. How do you think your college degree prepared you for this position?
  2. What skills or qualifications distinguish you from other applicants?
  3. Do you have questions for us about this job opening?
Management
  1. Can you briefly describe your managerial style?
  2. How do you handle crises and work under pressure?
  3. What is the first thing you would teach a new team member in your department?
Technical Skills and Knowledge
  1. How do you think social media can effectively promote a brand image?
  2. How would you deal with negative media comments?
  3. What aspects do you consider when you first start developing a communications strategy?

What are the Educational Requirements for a Communications Manager?

In general, Communications Managers have at least a Bachelor’s degree in communications, marketing, journalism, public relations, or advertising.

Some candidates also obtain a Master’s degree in some of these fields.

These degrees train and prepare candidates in terms of business communication, writing, speaking, media, and other subjects.

Communications Managers typically need a previous working experience in industries like advertising, marketing, or public relations to gain the necessary experience and knowledge needed for this managerial position.

How Much to Pay a Communications Manager when Hiring

Communications Managers earn between $25,000 and $110,500 per year.

The median annual salary is around $68,590.

Hourly rates go from $13 to $53.

The median hourly rate is $33.

Percentile 10% 25% 50%
(Median)		 75% 90%
Hourly Wage $13 $23 $33 $38 $53
Annual Wage $25,000 $48,500 $68,590 $79,500 $110,500

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Frequently Asked Questions about Communications Manager

 

What is a Communications Manager?

Communications Managers are professionals responsible for developing and implementing communications strategies to build customer relationships, brand awareness, and public image.

They monitor internal and external communications in the workplace, evaluate and improve marketing and communications strategies and campaigns, and maintain a positive and engaging media presence.

Where do Communications Managers work?

Communications Managers typically work in marketing and advertising companies, corporate offices, small businesses, public relations firms, and government agencies.

Who do Communications Managers report to?

Communications Managers usually report to Communications Directors or Directors of Communication in their workplace.

What skills do Communications Managers have?

Successful Communications Managers must have outstanding communication, public speaking, leadership, marketing, strategic thinking, and public relations skills.

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