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A creative director is a person who is in charge of creating a campaign for a company or brand. They are in charge of the creative department and some of their duties include monitoring campaigns, shaping brand standards, and planning the company’s advertisements.
When interviewing candidates make sure and keep an eye out for someone creative and communicative and avoid candidates who lack creativity.
Why it’s important
When creative directors effectively communicate their ideas and vision it makes it easier for the rest of the team to work. Explaining something to a graphic designer, or a copywriter should be an easy task and the team should always be able to understand what you are saying and how you want to bring your vision to life. Great communication leads to a smooth-running project and a happy team.
Coding and Software Skills
Any creative director who works in the web or print should have coding and software skills. An IT background is a great plus when looking for a position at a company. It is important that a creative director understands how things work online and have good knowledge of online digital marketing. Doing PR is always different when doing it online rather than in print. This is why a creative director should feel comfortable navigating social media and online marketing campaigns.
This job can be very stressful at times due to constant changes in the marketing industry. However, a good creative director is resourceful and knows how to handle deadlines, stress, and issues within the team. Someone with a positive attitude that motivates the team is an accurate creative director.
No creative director can perform their job without being a visionary, every campaign starts with a vision. A vision for a brand or product that is then manifested to print or web. The whole team helps you with brainstorming and making that idea better and helping it come to life. Sometimes the vision you have requires a lot of work and time, but if you are skilled in your craft everything should work smoothly.
Knowing what the end goal is as a creative director is crucial. Understanding different strategies, brands, goals are all part of the job and will prove you have great analytical skills.
We are currently looking for a creative and talented creative director to join our company and help our clients’ brands expand. In this role, you will be expected to coordinate and brainstorm meetings and pitch ideas for campaigns and strategies to clients and their companies. You will also be required to monitor the budget, assign tasks and meet deadlines for projects while also ensuring the product is appropriate and meets the clients’ requirements.
To be a successful creative director you must be imaginative yet strategic with excellent communication skills. Our ideal candidate is someone who holds a bachelor’s degree and has in-depth knowledge of copy, design, and web practices.
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Once you gather all the received applications, you can use these sample interview questions for a creative director. You should be able to narrow down your candidates based on the answers they give during the interview. This will help you pick just the right candidate.
Technical Skills and Knowledge
In order to become a creative director, you must acquire a bachelor’s degree in either advertising, marketing, communication, or journalism. Any additional courses or certificates are always welcome and can help you advance in your career, such as graphic design, digital marketing, finance, and so on.
The salary of a creative director varies based on the previous job experience and education as well as the location (state/city) of the office or company they are employed in. Creative directors usually earn between $80,640 and $159,360 per year, and their median annual salary is $117,120. The hourly wages go from $42 to $83, with the median hourly wage of $61.
A great design can appeal to customers, it can also help with the customer’s decision to buy a product. Every campaign and product has a design, it is a representation of someone’s company and its values. It also makes it easier for customers to interact with the brand, for example through a designed website.
Creative directors usually have to report to the chief marketing officer, since they usually work for the company’s creative and marketing department.
Their duties can range from planning marketing and advertising campaigns to helping the team make revisions and monitoring progress. There are of course many other duties, you can see some of them listed above in the duties and responsibilities section.
Yes, there is a difference between the two. Their responsibilities are not the same. An art director focuses solely on the art department and aesthetics, whereas a creative director is expected to focus more on the overall campaign, its execution, and strategy.