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SEO Executives are people who are in charge of overseeing the optimization of a client’s website and content. An SEO Executive is responsible for increasing web traffic, updating and improving site structure, as well as, reporting and measuring SEO performance.
When interviewing SEO executives, the most suitable candidate should be communicative and have excellent leadership skills. Avoid candidates who are not experienced and have little to no coding knowledge.
Why it’s important
An excellent SEO Executive knows how to lead and motivate a team. Sometimes an employee can feel discouraged or lack confidence and knowledge. It is your job to make sure they know they can do their job right. Another important factor when it comes to leadership is communication. You will be interacting with clients, employees, and other departments on a daily basis. Keep in mind to always have a friendly and insightful demeanor.
Project management means coordinating and managing resources. Being an SEO doesn’t mean that you are only handling keyword research or building links, it also means meeting deadlines, creating strategic plans, and coordinating a team of experienced professionals. Planning your work is crucial to being a successful SEO Executive, this will help you meet your goals and objectives.
An SEO Executive should be comfortable with making decisions fast and on the go. SEO is not a constant process, it evolves and changes quickly. Google changes the way it examines websites every once in a while which can affect your overall ranking and perhaps even your SEO Strategy. Do your best to stay up to date with developments in the field and make sure to make confident and adequate decisions. A skill like this comes from experience and great knowledge of Google’s process.
To be a good SEO Executive you must understand the importance of content marketing. Content marketing affects the overall strategy of a campaign. Sure, you don’t produce content yourself but you can easily give directions and look into how to optimize a client’s content strategy in order to improve the SEO rating. For example, if you update a client’s blog or website you can easily increase the odds of ranking. Content is a crucial element in SEO.
SEO Executives should know that not every strategic plan is the same and that websites and clients’ goals can vary. There are different factors that impact a website’s SEO ranking. Updates and improvements can be done by conducting competitor research and finding out what needs improvement. This will help you out-optimize your competitors. Critical thinking means you are able to examine a campaign and identify what is not going well and what are some of your strong points and loose ends. Bringing a critical mind to the table can help you better your optimization and create fast solutions.
We are currently looking for a driven and experienced SEO executive to join our company. As an SEO executive, you will be responsible for overseeing the team, working closely with the marketing team to ensure the success of a campaign. Your duties include measuring SEO and ROI, as well as, conducting performance reports and leading optimization of content.
To be a successful SEO executive you need to demonstrate excellent leadership skills and strong analytical skills. Our ideal candidate is someone who holds a bachelor’s degree and has previous experience in the SEO field.
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Once you gather all the received applications, you can use these sample interview questions for SEO Executives. Look for candidates who fit your company’s ethos and people who would fit in with the employees who already work in the salon.
Technical Skills and Knowledge
In order to become an SEO Executive. you don’t necessarily need any formal education. This is a profession that can be self-taught. However, for this executive position, it is strongly advised that you hold a bachelor’s degree, even a master’s degree in marketing, business, or even IT. It can take some time to become an executive SEO. You must also be experienced and have excellent leadership skills.
The salary of an SEO Executive varies based on the previous job experience and education as well as the location (state/city) of the office or company they are employed in.
SEO Executives usually earn from $22,000 to $109,500 per year, and their median yearly salary is around $69,958. The hourly wages range from $11 to $53, and the median hourly pay is $34.
SEO Executives work in many different industries. However, they work in marketing mostly, SEO Executives work for content marketing companies. Some SEO executives can also open their own firms and work as freelancers and consultants.
SEO executives use a lot of different tools, some of them include Moz Pro, Google Search Console, SEOQuake, Live Keyword Analysis, and SEO Spider.
An important factor when being an SEO executive is staying up-to-date and continuing your education. You should always be open to earning new certificates. For the executive position, you should have years of experience and relevant college courses. This is a position where you learn a lot about things on the job.
SEO’s are predicted to have an excellent job outlook. This is a growing industry, if you don’t find a job in the SEO department right away you can start off by working in marketing, technology, or business.