When your company is ready to hire, you want to ensure that you are doing everything possible to find your ideal candidate and get them hired quickly. You might wonder about non-sponsored versus sponsored job postings, and that’s entirely expected. You want to find the best way to attract A-Players for your company!
But, your first step is to craft a job post that obtains the necessary responsibilities, requirements, and benefits related to your open position.
You must write a great job description as a job post is your company’s essential component to reaching your perfect candidate and captivating them to apply.
The next step in the hiring process is taking your job posting and uploading them to your applicant tracking system or job posting site to start receiving job applications from potential job seekers.
If you are unfamiliar with a job posting “Boost,” or if you have reached this step and you’re confused by this option, don’t worry.
This information will help you understand everything you need to know about non-sponsored and sponsored job postings.
Job seekers are using job posting sites every day to find job opportunities that best fit their career interests.
On most job board sites, candidates have the ability to search for available positions based on job titles, keywords, company names, specific locations, and more.
Once a job seeker has typed in their search query in the job board sites search bar, the search results they receive will have a combination of non-sponsored job postings, also known as “organic” job postings, and sponsored jobs, also known as paid job posts.
These job posting search results are matched to the search terms and are sorted by relevance and the date when the job ad was posted.
A great way to understand both sponsored and non-sponsored job postings can be easily related to your own experience using Google or other search engines.
When you type in your search query in a search engine search bar, and the results page appears, you will notice the first few results at the top of the page will have the term “Ad” next to the URL of a company selling a service or product relevant to your search.
Below all the “Ad” URLs, you will see companies that match your search query that is not an “Ad” but appear on the results page based on organic keywords.
Sponsored and non-sponsored job postings are the same as the experience you receive using search engines.
Job seekers will receive job ads based on their search queries, and the sponsored job postings will be the first to be seen at the top and bottom of the search results.
Following the sponsored job postings, a job seeker will receive job postings that match their search query organically, and those postings are non-sponsored.
If you are ready to create your job posting and are considering the option to sponsor your job ad, VIVAHR offers you the ability to sponsor your listing easily and effectively.
We will walk you through the sponsoring process and provide you with additional information to help you gain the most out of your sponsored job posting.
Once you have added the necessary information for your job posting (details, description, hiring team, pipeline, and scorecard), you have arrived at the “Boost” process.
You most likely are unsure of what this section means for your job postings.
It can be a bit alarming to get to this step in the job posting setup and see all these price options for the various job posting sites.
This Boost setup is VIVAHR’s option for you to sponsor your job postings.
VIVA Select uses advanced AI technology to optimize your job posting for dozens of job sites and search engines.
With just one click, our program will advertise your job posting on the most popular job sites for your job posting and match it with candidates who best fit your desired skills and qualifications.
To do this, VIVA Select uses machine-based learning for advertising in the locations where your candidates are most likely to be searching.
Having a consistent presence across several channels will increase your visibility and attract top candidates for your company.
The VIVA Select Boost is a simple process that is optional to sponsor your job posting.
Every time you create a new job, you will have these Boost options to sponsor that particular job post.
Of course, you can opt out of this Boost setup process by clicking the next button to proceed to the publishing step in the job posting process.
You can always come back to your job posting after it has been published and Boost can be added to your job posting at any time.