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What is a Digital Media Buyer?
Digital Media Buyers are responsible for purchasing digital advertising space on various media outlets, such as social media channels, websites, magazines, television, radio, etc.
They help their clients reach their target audience by researching market trends, buying habits, demographics, and media usage.
Digital Media Buyers develop and manage campaign strategies, negotiate rates, airtime, and prices with media outlets, and book specific types of ads, such as text and image ads, posters, billboards, internet banners, etc.
They are also responsible for managing the campaign’s budgets and expenses and analyzing campaign data, such as views, engagement, and conversion rates.
