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Digital Media Buyer Job Description Template

Job Description Template

Digital Media Buyer Job Description Template

April 6, 2023

Digital Media Buyer Job Description Template

Do you need assistance attracting suitable candidates for your business? Let us show you an easy and enjoyable way to run a hiring process! To begin this journey, check out this FREE Digital Media Buyer Job Description Template!

It contains all the vital information about this position, including skills, responsibilities, requirements, education, and much more!

Once you learn enough about a Digital Media Buyer, you will be able to distinguish a candidate who will complement your business in the best possible way.

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What is a Digital Media Buyer?

Digital Media Buyers are responsible for purchasing digital advertising space on various media outlets, such as social media channels, websites, magazines, television, radio, etc.

They help their clients reach their target audience by researching market trends, buying habits, demographics, and media usage.

Digital Media Buyers develop and manage campaign strategies, negotiate rates, airtime, and prices with media outlets, and book specific types of ads, such as text and image ads, posters, billboards, internet banners, etc.

They are also responsible for managing the campaign’s budgets and expenses and analyzing campaign data, such as views, engagement, and conversion rates.

Related Job Titles for Digital Media Buyer

The Top Digital Media Buyer Skills

Skill Why it's important
Marketing Digital Media Buyers should have a broad marketing knowledge for this position. Familiarity with various marketing tactics, strategies, and processes can help them promote and distribute their clients’ products or services more effectively. Marketing knowledge includes an understanding of social media channels and ways to reach the target audience.
Research Effective research skills are essential for Digital Media Buyers because they help them find everything they need for a successful campaign. They use research skills to evaluate and analyze market trends, buying habits, demographics, and other factors. Research skills also help them identify the unique audience for specific advertising campaigns.
Communication And Negotiation Strong communication and negotiation skills are core for Digital Media Buyers. They use communication to collaborate and liaise with colleagues, clients, and other parties, convey important information, and share details. Negotiation helps them close cost-efficient deals with clients and media sales companies.
Technical Technical skills include an in-depth understanding of both print and online media outlets. The knowledge of these formats means they understand how they work and how to utilize them to achieve the success of advertising campaigns. Also, it helps them track and analyze data from various platforms for future reference.
Financial Knowledge Financial knowledge is another crucial aspect of Digital Media Buyers’ job. Financial knowledge helps them manage and monitor campaign budgets, costs, and expenses and make informed financial decisions. Additionally, this knowledge allows them to interpret financial reports and allocate the company’s budgets appropriately.

Digital Media Buyer Job Description Template (Free)

Our company is hiring a competent Digital Media Buyer. In this position, you will help our clients advertise their products and services through various media outlets, such as television, radio, social media channels, billboards, internet banners, magazines, newspapers, etc. You will research market trends, target audience, buying habits, and media usage to identify the best ways to execute advertising campaigns.

Your job will also include negotiating rates, prices, and airtime with media outlets, managing and evaluating campaigns and their performance, and ensuring ads are creative, engaging, and displayed appropriately. Additionally, you will manage budgets and expenses, track and analyze campaign data for future reference, and maintain relationships with clients and media sales companies.

To be successful in this position, you should have exceptional marketing, communication, negotiation, research, and technical skills.

Digital Media Buyer Duties & Responsibilities:

  • Develop campaign strategies and identify the target audience for specific campaigns
  • Negotiate rates, space, prices, and airtime with media outlets
  • Research market, demographics, media usage, and buying patterns
  • Select and book specific types of online and offline ads through television, radio, magazines social media channels, billboards, websites, and other formats
  • Create and manage plans for how campaigns will be executed through websites, mobile apps, social media, etc
  • Review and evaluate campaign performance to determine its effectiveness and success
  • Manage and monitor campaign budgets, costs, and expenses
  • Track and analyze campaign data such as views, click-through rates, engagement, and conversion rates
  • Keep up to date with distribution figures, such as magazines, newspapers, radio, television, etc
  • Collaborate with media sales companies to obtain the best rates and media space for online, broadcast, and print advertising
  • Ensure ads are creative, engaging, and displayed appropriately
  • Coordinate with designers and other team members to ensure ads meet clients’ requirements
  • Maintain relationships with clients, media sales companies, and other parties

Digital Media Buyer Requirements:

  • Bachelor’s degree in marketing, advertising, media studies, communications, or a related field
  • Previous working experience as a Digital Media Buyer or a similar media position
  • In-depth knowledge of various marketing strategies and processes
  • Extensive experience with media planning and research
  • Familiarity with a variety of advertising mediums, such as print, radio, television, and social media
  • Exceptional communication and negotiation skills
  • Excellent research and analytical skills
  • Creativity

Accounting Specialist Interview Questrions

Sample Interview Questions for a Digital Media Buyer

Once you gather up all the received applications, you can use these sample interview questions for Digital Media Buyer.

  1. Could you tell us more about your personality?
  2. What are some of your life goals?
  3. How would your close friends briefly describe you?
Human Resources
  1. Could you tell us about your responsibilities in your previous job as a Digital Media Buyer?
  2. In what ways do you believe you can contribute to our company?
  3. Do you have a preferred salary range?
  1. What is your experience with managing multiple projects and deadlines at once?
  2. How would you go about attracting a younger audience for a specific campaign?
  3. What factors do you consider when buying a media space?
Technical Skills and Knowledge
  1. How do you typically stay updated on changes and innovations in the media world?
  2. What research and analytic tools do you use to measure a campaign’s success?
  3. In your own experience, do you think television or radio advertising is more effective?

What are the Educational Requirements for a Digital Media Buyer?

Digital Media Buyers typically need a Bachelor’s degree in marketing, advertising, media studies, communications, or a related field.

Coursework that helps them develop skills for this position includes statistics, research methods, business law, etc.

Certification is often not a requirement, but it can be a great way of demonstrating proficiency in the field.

Most employers would prefer candidates with a few years of experience in the media or advertising field.

However, candidates may receive on-the-job training as a part of the onboarding process.

How Much to Pay a Digital Media Buyer when Hiring

Digital Media Buyers earn between $32,500 and $81,500 per year.

Their median annual salary is $61,004.

Hourly rates range from $16 to $39.

The median hourly rate is $29.

Percentile 10% 25% 50%
75% 90%
Hourly Wage $16 $24 $29 $34 $39
Annual Wage $32,500 $49,000 $61,004 $70,500 $81,500

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Frequently Asked Questions about Digital Media Buyer


What do Digital Media Buyers do?

Digital Media Buyers purchase media space for their clients to advertise their products and services.

They research and book various media outlets, such as social media channels, television, radio, billboards, magazines, etc.

They also evaluate market trends and buying habits, manage advertising campaigns, and monitor budgets and expenses.

Where do Digital Media Buyers work?

Digital Media Buyers are typically based in media, marketing, or advertising agencies.

They can also work across other media outlets, such as radio, television, print, etc.

What education is essential for Digital Media Buyers?

Typical educational requirements for Digital Media Buyers include a Bachelor’s degree in marketing, advertising, media studies, communications, or a similar field.

What skills should Digital Media Buyers have?

Digital Media Buyers should have outstanding marketing, communication, negotiation, technical, creative, and research skills.

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