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Public Relations Assistant Job Description Template

Job Description Template

Public Relations Assistant Job Description Template

December 2, 2022

Public Relations Assistant Job Description Template

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What is a Public Relations Assistant?

Public Relations Assistants, also known as PR Assistants, are people who provide general assistance and support to members of the PR departments in various companies and organizations.

They provide administrative and clerical tasks, respond to phone calls, emails, and inquiries, manage schedules and calendars, and keep contact lists and project-specific records.

Public Relations Assistants also participate in brainstorming innovative PR ideas and campaigns, assist with the organization and execution of various events, and write content for social media and press releases.

Related Job Titles for Public Relations Assistant

The Top Public Relations Assistant Skills

Skill Why it's important
Communication Communication is a foundation for Public Relations Assistants. They communicate with many people daily, including colleagues, managers, and clients. They must be able to express their ideas, convey messages and information, and explain processes within the department. By communicating professionally and attentively, PR Assistants can establish and maintain relationships with others.
Organization Being organized is especially important for Public Relations Assistants. They are in charge of keeping track of multiple projects and activities, which includes maintaining corresponding documentation. PR Assistants must ensure all necessary materials and files are available when needed, as well as calendars, schedules, and other aspects of their job are in order.
Writing Writing is a key skill for Public Relations Assistants. They must have amazing writing skills that will help them draft professional emails and letters to clients, vendors, and other parties. Moreover, they need writing skills since they are often tasked with creating social media content, newsletters, and other promotional materials.
Media Relations Media Relations is knowledge of how the media world functions and what it takes to achieve success in this industry. Public Relations Assistants must know how to establish contact and interact with journalists, influencers, bloggers, and other media personalities that can be beneficial for their company or a particular event or project.
Creativity Creativity is what Public Relations Assistants use when they participate in planning and brainstorming various PR campaigns, projects, and activities. Creativity also helps them produce attractive and unique social media content, as well as ideas for other promotional materials. Overall, creativity helps them effectively meet the company’s goals and objectives.

Public Relations Assistant Job Description Template (Free)

Our public relations department is looking for a highly organized and meticulous Public Relations Assistant. In this position, you will provide assistance and support to the members of the team. You will be responsible for performing administrative tasks, writing emails and letters, communicating with clients and vendors, and managing calendars and schedules. Furthermore, you will conduct market research identifying new publicity opportunities and track media coverage and relevant PR metrics.

As our Public Relations Assistant, you will also write and edit social media content, press releases, newsletters, and other forms of communication. You should participate in brainstorming and planning PR campaigns and projects, as well as assist in the organization and execution of conferences, meetings, and other events.

Ultimately, an ideal candidate for this position should be creative, with strong communication, writing, and organizational skills.

Public Relations Assistant Duties & Responsibilities:

  • Assist the PR department by performing administrative tasks
  • Support the PR Manager with the execution and implementation of PR and media relations campaigns
  • Assist with the creation and distribution of PR materials, such as brochures, pamphlets, newsletters, etc
  • Write, edit, and upload social media content, videos, emails, press releases, and other communication
  • Participate in brainstorming and planning sessions and suggest innovative ideas
  • Respond to phone calls, emails, and inquiries
  • Manage calendars and schedules, including meetings, conferences, events, etc
  • Conduct market research, track media coverage, and identify new publicity opportunities
  • Establish working relationships with clients, media, vendors, etc
  • Participate in the organization and execution of various PR and media events
  • Maintain the PR database and track relevant PR metrics
  • Keep and update contact lists and project-specific records

Public Relations Assistant Requirements:

  • Bachelor’s degree in public relations, marketing, communications, or a similar field
  • Previous working experience in the PR field
  • Sound knowledge of PR and marketing practices and concepts
  • Extensive knowledge of social media platforms
  • Exceptional communication
  • Applicable copywriting and editing skills
  • Computer skills, including the ability to utilize MS Office and design software
  • Excellent organization
  • Creative mindset

Accounting Specialist Interview Questrions

Sample Interview Questions for a Public Relations Assistant

Once you gather up all the received applications, you can use these sample interview questions for Public Relations Assistant.

Personal
  1. What are some of your personal traits?
  2. How would your close friends describe you?
  3. What is your favorite holiday?
Human Resources
  1. Could you tell us more about your education?
  2. Have you followed some of our PR campaigns recently and what do you think about them?
  3. Are there any PR skills that would like to work on if you get hired?
Management
  1. How do you stay organized and prioritize your responsibilities?
  2. How do you go about creating social media content?
  3. Have you ever helped with the organization of a big event?
Technical Skills and Knowledge
  1. Why do you think social media is important for PR?
  2. What is your experience with video editing?
  3. How do you maintain relationships with media personalities, such as journalists or influencers?

What are the Educational Requirements for a Public Relations Assistant?

Public Relations Assistants typically have a Bachelor’s degree in public relations, marketing, communication, or a similar field.

Most companies and employers look for candidates with a previous working experience in PR settings.

Candidates should also have a strong knowledge of social media, as well as an understanding of marketing, media, and public relations concepts and practices.

How Much to Pay a Public Relations Assistant when Hiring

Public Relations Assistants earn between $20,500 and $54,000 per year.

Their median annual salary is $41,352.

Hourly rates range from $10 to $26.

The median hourly rate is $20.

Percentile 10% 25% 50%
(Median)		 75% 90%
Hourly Wage $10 $17 $20 $23 $26
Annual Wage $20,500 $34,500 $41,352 $48,000 $54,000

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Frequently Asked Questions about Public Relations Assistant

 

What do Public Relations Assistants do?

Public Relations Assistants support and assist employees in the PR departments of various companies and organizations.

They perform administrative tasks, manage calendars and budgets, write content for social media and other promotional materials, conduct market research, help with the organization of PR events, and track media coverage and relevant PR metrics.

Who do Public Relations Assistants report to?

Public Relations Assistants typically directly report to the PR Manager.

How much do Public Relations Assistants earn annually?

Public Relations Assistants earn between $20,500 and $54,000 per year.

What does it take to become a Public Relations Assistant?

Public Relations Assistants usually need a Bachelor’s degree in public relations, communications, marketing, or a related field.

They also must have sound knowledge of social media platforms and marketing and PR practices.

The skills required are excellent communication, writing, creativity, and organization.

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