The best list of free job posting sites in 2020 to post a job
Free job boards allow employers to post jobs for free to create a win-win environment. Often times the job board is going to make money on up sales, ads and data. The more jobs on their free job board, the better the traffic can be from search engines. Often times there will be limits to duration of the free job postings, but free is free, right? Even if a job posting is free for 7 days, it’s much better than the premium fees you may pay on other sites.
You always get what you pay for, unless you know how to optimize the experience. We’ve seen many employers using the ‘post and pray’ approach all wrong. However, many of our best clients know how to leverage the system, understand job board algorithms and make the most for their recruiting strategy. Here are some of the best times and strategies to making the most of free job posting sites.
Often times when employers get ready to post their jobs online, they will do a quick google search for ‘job description templates’ and copy/paste what someone else has pre-written. Not a bad strategy, but certainly not good. Many of the job boards have a feature built into their job posting search results to de-dupe. This looks for similar postings that may be considered duplicate job postings. If your template was easy to find, you copied it over and only changed the name of the company, location and compensation, chances are you’ll have a hard time getting found. Much of recruitment marketing is understanding out job boards work.
To build the best job description, we recommend having four major components
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Testing, reporting and analyzing is a key strategy in marketing. Job posting is just another form of marketing. It might not be for sales, but have very big impact on the organization. You should be creating a list of all the major job boards who serve in your industry. There are literally thousands of job boards. Many of the job boards VIVAHR submits to are general job boards. However, finding the right industry specific job board can be a powerful way to showcase your recruitment brand against competition and steal talent from competition. The more niche of an industry you’re in, the more valuable industry job boards become.
Add tracking URL to every job post. Most of the job boards will allow you to add an external URL where the applicant can apply. Be sure to not just give them the exact URL to your apply link, rather, add a UTM tracking to the posting. VIVAHR has a free job posting tracking tool you can use (no matter which ATS you use, this tool will work). Simply enter in the apply URL, add in the source (name of job board, department and important hiring info. This can track traffic from each industry job board to allow you to report against quality of candidate traffic and conversion rates.
Getting your jobs on high quality job sites to get you more applicants couldn’t be easier with tools like, VIVAHR.
Why free job posting sites
There are a number of reasons why you’d consider jumping in and paying for a job rather than posting and waiting for the free platforms to deliver.
You know you’ll be hiring many candidates over a sustained period and you can’t wait. If you’re feeling the difficulty of hiring now, and you know there are more open positions coming up, it might be better to jump in and build a bank of candidates to start working through.
Based on your industry of geographic location, your unemployment rate might be some tight that there is limited supply of candidates. You need to think of this as an urgency and pay to get the exposure in front of the right audience. If you don’t, your competition will and pick up the best talent in a tight market.
Regardless if you’re using a free job board or a paid one, be sure to use an ATS to track the candidates so you can compare the source of each of those candidates as they come in. It will not only help you save time of note taking, collaborating, but give you better predictability of where to spend your money in the future with paid ads. Measure, analyze, predict.
In the past you could post all jobs on Craigslist for free. Over the past few years, they have started charging a fee per posting based on what market you’re posting in. The full list of cities and pricing is located here. Many of these job posting cities have a fee of $7-75/job/category. This can add up quite fast since your job post is pushed down daily based on newer job posts. If I were hiring for a customer service role in Los Angeles, I may want to post this job on a Monday in 2 categories. That would cost $150 for the day ($75 for category 1 & $75 for category 2.) If I’m not happy with my candidates by Wednesday, I may have to post again. Within a couple weeks, I would be spending a couple hundred dollars on this one job post.
Many of the most aggressive identity theft scams come from fake job postings. Scammers will falsify a company’s information, job posting and collect candidates information from their resumes and use this info for identity theft. Because of this, many websites will require you to create an account with some level of job posting verification. This verification may be a credit card authorization, corporate email verification or sms verification. Chances are if you are not required to verify your identity to post your jobs, the job board quality is very poor and has a low volume of candidates.
There are no free job postings sites that also let you search through a resume database for free. Many sites, including Indeed and Ziprecruiter, will let you search through a global resume database along with a paid plan.
ATS stands for Applicant Tracking System. Most job boards will include a backend to let you manage your candidates. Although they are limited to the candidates you receive from that job board, it can be a good place to take notes, collaborate and keep track of everything. There are Free ATS options, which will allow you to receive candidates from all the job board you post to. This allows you to centralize your note taking, compare sources based on inbound traffic, skills, hires, as well as create custom scorecards to collaborate with other team members.
You may start seeing your job posting show up on random job boards. This is done with web crawlers who may scrape data from competitors and use their job postings to help back fill their own job board. Previous we discussed the power of job boards having a high volume of job postings to boost their SEO marketing with a depth of content. Your postings may be included in that web scrape process.
When you are working with a new job board to start posting your jobs, ask them if they’ll accept and XML feed of your jobs. This saves you from entering in the same data multiple times, auto included the apply now URL and makes your life much simpler. XML feed of job postings is a formatted feed that is categorized and labeled in an industry accepted format to allow data to transfer automatically between multiple sites.
There are several job posting sites for startup companies. The most popular and highest rated job board for startups is Angelist.com. This platform is fantastic for growing companies to get exposure in front of a tech savvy audience who may value being a central figure in a startup over a big salary at a larger more established organization.
Keep track of all your job postings and when you start seeing candidates applying to your open positions. If you do not see candidates within the first 3-5 days after posting your job, there are four major reasons a free job posting site would block your job from being visible. If you feel like any of these issues are keeping your posting from being visible, you should reach out to the job posting website:
There are several software review websites, however, our favorite and highest quality review websites are software advice, G2crowd and Capterra. They use a user-generated approach to collect reviews and request client verification to validate the review is honest and accurate. On a side note, these websites offer a $10 Amazon or Starbucks compensation for reviews of software you use. If you are an active user of any software, you may qualify for the gift card promotion for 15 minutes of your time reviewing software you’re already using.
Posting your job across the popular job boards will be limited with results if you have a poorly written job description. There are resources on how to write a good job description which can walk you through the job posting art, to give your company the best chance at having your ideal candidate apply. Did you know…only 5% of candidates apply to your job posting? There are ways to boost this number 5x. Be sure to speak highly of your company culture and your commitment back to the candidate to grow and find success in their career.
Many of the top job boards offer international presence, but there are several free job posting sites in USA which are geared heavily towards the job seeker traffic exclusively in the USA. Follow our list of the best sites and be sure to take advantage of the free job description templates we have created to help you post your jobs better.
Taking your time to post your jobs to niche and local career portals can be a great way to drive job seekers to your job ads for free or very little cost. This list of free job posting sites in Phoenix shows you the power of thinking outside the box when deciding where to get more applicants. Take advantage of the alumni networks of your local community college who may offer career support to many highly qualified candidates.
Leveraging your social network and followers can be a great way to drive organic visibility to your ads. It can be a way your current employee base can easily share these employment announcements with their network. Facebook now allows your post to your business page to be considered a job post announcement. With a couple clicks, you can easily boost this post to your followers and their friends within a close proximity of your location.
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